A Content Management System or CMS allows you to create, manage, and publish content on a website. It stands between you and the technicalities of web development, giving you a user-friendly interface to add blog posts, upload images, update landing pages and more. If you’ve ever touched WordPress, Drupal or Webflow, you’ve used a CMS.
There are a wide variety of CMS options, and they’re not all built the same. Some are “monolithic,” where everything’s contained in one system, including content, design, and delivery. Others are “headless” CMSes, which store the content in one place and send it wherever it’s needed, whether that’s a website, a mobile app, or even a digital billboard.
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Visit Spotler at NIMA Marketing Day, June 11, 2026. Get inspired, network with peers, and stay up to date on everything moving in marketing.
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