What is Dark Mode?

CRM & Lead Management

Attract and nurture leads, manage customers, tasks and pipeline

Email Marketing Automation

Send personalised newsletters and automated email campaigns

Event Management

Organise events from invites to registration to check-ins to follow-ups

Website Personalisation

Tailor your content to each visitor by serving content based on page views

Conversational Marketing

Have conversations in real time on the channels your buyers prefer

Social Media Publishing

Manage and monitor all your social content from one place

Read about the Marketing Cloud for B2B

Customer Data Platform

Collect customer data for smart profiling and journeys

Email Marketing Automation

Create smart segments and automations for all your emails

Transactional Emails

Turn essential updates in branded personalised experiences

Search & Merchandising

Help shoppers find products faster and do smart recommendations

WhatsApp, SMS, Social Media

Reach customers with messaging campaigns and social retargeting

Read about the Marketing Cloud for Commerce

Email Communication

Send personalised newsletters and automated email campaigns

Event Management

Organise events from invites to registration to check-ins to follow-ups

Webcare

Give your audience the freedom to contact you via their preferred channel

Social Publishing & Monitoring

Manage and monitor all your social content from one place

Read about the Service Cloud for Customer Service

Conversational AI

Automate common queries and answers for fast support

Generative AI

Easily prompt, optimise and translate content in no time

Predictive AI

Predict the value of your customer and their conversions

AI Analytics New

Talk to your data and get the right insides across all channels

Read about Spotler's AI product, features and capabilities

Spotler Connect

Use our own connector platform to integrate any system

Spotler APIs

Customise your integrations with our powerful APIs

CRM Integrations

Connect your email, messaging and event channels with CRM

Ecommerce Integrations

Connect your store to our CDP, email, WhatsApp platforms

Read about our connectors and integrations

Dark mode

At its most basic, dark mode is a colour scheme setting that users can enable on their device, operating system, browser, or specific apps. Once switched on, supported software will display darker backgrounds with lighter text and interface elements. Think grey backgrounds, off-whites, and less harsh lighting overall.

For marketers, this matters most regarding content appearance and readability. Let’s say you’re sending out an email campaign to your customer base. If you’ve carefully designed your brand’s newsletter using dark text on a transparent or white background image, and your recipients have dark mode enabled, that image might sit against a dark background instead. That can lead to issues like invisible text, logos that disappear, or buttons that blend into the background.

This isn’t just theory. Real people face this. Designers often run into support tickets or user complaints like, “I can’t read this button on my phone,” or “Half the email text is invisible.” And it’s not a small problem, either. With both Apple Mail and Outlook supporting dark mode, not to mention Gmail on mobile, a growing segment of users will see your content this way, whether you planned for it or not.

From a development and design perspective, the fix often involves using transparent image files, testing your email or app in light and dark mode, and using CSS media queries to adjust colours automatically.

About Spotler

News & updates

Careers

Contact

Trust Center

Partner network

Dark mode

Keep expanding your knowledge

From crisis to open day: why teams need a real mobile workflow in customer engagement

5 plug-and-play marketing campaigns using WhatsApp and a CDP

Webwinkel Vakdagen 2026

Best practices for good order confirmation emails in eCommerce (2026)

Marketing Calendar 2026

Black Friday and Cyber Monday 2025 set new email sending records for Spotler customers

Marketing, motherhood and the art of spinning multiple plates

More conversions with email

Why WhatsApp has become essential in modern ecommerce

The A to Z of UTM