DMARC is an email security tool that helps stop scammers from pretending to send emails from your domain. It works with two other email security checks (SPF and DKIM) to ensure that only approved senders can use your domain. This stops phishing attempts and gives people confidence that your emails are legitimate.
DMARC lets domain owners decide what should happen when an email fails authentication: should it be delivered anyway, sent to spam, or blocked completely?
It builds on SPF (which checks if an email comes from an approved server) and DKIM (which verifies the message hasn’t been altered in transit). When your DMARC policy is set up, receiving mail servers check incoming messages for SPF and DKIM alignment. If the message fails, your DMARC policy tells the server how to respond.
DMARC also provides detailed reports so organisations can see who’s sending emails on their behalf, both authorised and unauthorised senders.
Visit E-Commerce Live! 2026 and discover the latest trends in e-commerce, AI and personalisation. Spotler will host an inspiring session.
Visit Digital Marketing Live 2026 and discover the latest trends in data, personalisation and automation. Spotler will host a session with Yelflow and Verfwinkel.nl.
Discover how Rinsma Modeplein increases customer loyalty with Spotler Activate. Join our session at the Digital Marketing Festival.
Learn how to design emails that hold up in dark mode, with practical tips, real examples, and code that works.
Learn how chatbots help municipalities take citizens from question to booked appointment, cutting errors and service team pressure.
Gmail and Outlook now use AI to filter, summarise and rank emails. Discover what the AI Inbox means for engagement, inbox placement and your campaigns.
Gmail AI Overviews summarise emails automatically. What does this mean for email marketers? Learn how it works and how to stay visible.
Learn what a WhatsApp chatbot is, how it works, and how businesses use it for customer support, automation, and lead generation.
Email accessibility helps humans and AI interpret your content. Learn how structured, accessible emails improve clarity and inbox performance.
On Tuesday 9 June, we're attending the first ever Study Choice & Strategy Congress, bringing together marketing and communications professionals from MBO, HBO and WO.