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AI in Spotler Products
We added generative AI, conversational AI and predictive AI in our products.
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Maxlead
Performance Marketing Agency
Maxlead is a strategic performance marketing partner that assists businesses in generating leads and sales both domestically and internationally. Our expertise encompasses performance marketing, marketing automation, and data-driven strategies. With 95 colleagues, we work on the success of our customers every day. Our expertise includes performance marketing, optimization of digital marketing channels, marketing automation and data & insights. Thanks to advanced data analysis and innovative technologies, Maxlead optimizes marketing strategies for sustainable growth and success. All our services are aimed at strengthening the marketing impact of customers.
Q-Park – more data, higher ROAS!
Q-Park, a leading European parking organisation, experienced a decrease in available data within Facebook Events Manager after the iOS 14.5 update, which made it difficult to optimise advertising campaigns. Maxlead implemented the Facebook Server-to-Server (S2S) integration via Google Tag Manager to minimise data loss and accurately measure reservations.
This approach led to a 29% decrease in cost per purchase and a 71% increase in Return on Ad Spend (ROAS). In addition, 80% more purchase events and 18% more remarketing volume were registered.
WE Fashion - Optimising Google Ads Campaigns at Scale
WE Fashion, an international fashion brand, was faced with the challenge of effectively advertising thousands of products in four countries. Maxlead implemented Channable to integrate data sources and create dynamic ads. This automatically generated ad groups when new product variants were added, resulting in timely and relevant ads.
This approach led to more efficient management of Google Ads campaigns and improved control over product performance.