Guide to Spotler Chat+
Build AI chatbots that automate enquiries, support customers 24/7 and improve engagement across webchat and messaging channels.
Introduction
Spotler Chat+ is an AI-powered chatbot platform that helps organisations automate customer conversations across websites and messaging channels. With it, customers receive instant, relevant answers, while teams reduce repetitive manual work.
Chat+ is used by marketing, customer service and communications teams to improve response times, support 24/7 availability and deliver more consistent experiences. It is built for organisations that want practical automation without adding complexity to their customer engagement stack.
What you’ll learn
- What Spotler Chat+ is and how its AI functionalities work
- How marketers and service teams use chatbots to save time and scale support
- Which problems Chat+ solves in customer engagement and service
- Practical chatbot use cases across commercial and public organisations
- What business impact teams typically see from chatbot automation
1. The problem Spotler Chat+ solves
Customer enquiries keep increasing, while teams are expected to respond faster across more channels. Many organisations rely on manual replies, static FAQs or overloaded service desks. This leads to slow response times, inconsistent answers and frustrated customers.
Spotler Chat+ addresses this by automating a large share of incoming questions. Using AI functionalities, chatbots can generate answers to open-ended questions based on your approved content, without human involvement. At the same time, structured flows handle predictable tasks and can hand over to a human when needed. The result is faster service, lower workload and a more consistent customer experience.
2. Who Spotler Chat+ is for
Spotler Chat+ is designed for organisations that want to automate customer conversations using AI, without adding complexity or losing control over content and tone. It supports teams that handle large volumes of enquiries and need faster response times while maintaining consistency and accuracy.
The platform is particularly well suited for customer service and support teams, communications teams managing high enquiry volumes, public-sector and education organisations serving large audiences, and marketing or digital teams focused on engagement. These organisations often need to be available outside office hours and across multiple channels.
Spotler Chat+ is the best fit if you want to automate common and open-ended questions, scale conversations without adding headcount, and support customers 24/7 while keeping oversight of chatbot behaviour and performance.
3. Top use cases
Use case: Automated customer support
As enquiry volumes increase, support teams spend more time answering repetitive questions.
Problem: Support teams spend time answering the same questions repeatedly.
Solution: Chat+ automates answers using chatbot flows and AI functionalities based on approved content.
Result: Faster responses and reduced workload for agents.
Use case: Multichannel customer service
Customers reach out through different channels and expect consistent answers at any time.
Problem: Customers contact organisations through different channels at all hours.
Solution: Chat+ is deployed across webchat and messaging channels via Spotler Engage.
Result: Consistent answers and availability wherever customers reach out.
Use case: Knowledge-based enquiries
Not all questions can be predefined or scripted.
Problem: Customers ask open-ended questions that are hard to predefine.
Solution: AI functionalities analyse provided URLs and content to generate accurate replies automatically.
Result: Better answers without manual intervention.
Use case: Government and public services
Public organisations often receive large volumes of similar enquiries from citizens.
Problem: Public organisations receive high volumes of similar community questions.
Solution: Chat+ automates enquiries such as booking appointments, renewing documents or requesting information.
Result: Faster service for citizens and reduced pressure on service desks.
Use case: Chatbot marketing and engagement
Website visitors often leave without interacting or converting.
Problem: Website visitors leave without engaging or converting.
Solution: Marketing teams use chatbots to guide visitors, answer questions and support campaigns in real time.
Result: Higher engagement and more meaningful interactions throughout the customer journey.
4. What Spotler Chat+ does at a glance
Spotler Chat+ enables organisations to automate customer conversations using AI-powered chatbots, while maintaining control over content, behaviour and escalation to human agents.
Spotler Chat+ helps teams to:
- Build chatbot conversations using a visual builder
- Automate answers to FAQs and open-ended questions
- Use AI functionalities to generate replies from approved content
- Deploy chatbots on websites and messaging channels
- Support customers 24/7 without extra staff
- Hand over conversations to human agents when needed
- Monitor chatbot usage and performance
5. Feature deep dive
Creation and design
- Visual, drag-and-drop chatbot builder
- Predefined dialogue structures for common scenarios
- Support for multiple languages
- Clear organisation of content sources
Automation and AI functionalities
- Automatic answers to open-ended questions
- AI-generated replies based on supplied URLs and content
- No human input required for standard enquiries
- Controlled knowledge sources for accurate answers
Deployment and channels
- Website chat widget deployment
- Integration with Spotler Engage messaging channels
- Support for WhatsApp and social messaging
- Simple configuration and rollout
Insights and optimisation
- Dashboard view of chatbot activity
- Monitoring of conversations and usage
- Ability to refine dialogues and content over time
- Reusable chatbot components and templates
6. Integrations and connectivity
Spotler Chat+ is designed to work seamlessly within the Spotler ecosystem. It connects directly with Spotler Engage, allowing organisations to deploy chatbots across messaging channels and manage conversations centrally.
- Spotler Engage: Deploy chatbots on webchat, WhatsApp and social messaging channels
- Website chat widget: Provide instant support directly on your site
- Content URLs: Use approved online content as the knowledge source for AI-generated answers
7. Business impact and ROI
Automating customer conversations helps organisations handle growing demand without increasing workload or response times. When chatbots are deployed thoughtfully and monitored closely, they improve both efficiency and customer experience.
Organisations using Spotler Chat+ typically achieve:
- Automation of a significant share of incoming enquiries
- Reduced repetitive manual work for teams
- Faster response times and improved availability
- More consistent answers across channels
- Higher customer satisfaction
- Better scalability without adding headcount
For many organisations, Spotler Chat+ becomes a central part of their engagement strategy, supporting teams as volumes grow and expectations increase.
8. Example scenarios
Scenario 1: Higher education institution
A university receives thousands of questions from prospective and current students about admissions, deadlines and facilities. Using Spotler Chat+, the institution deploys a chatbot on its website that answers common and open-ended questions using existing information pages. Students get immediate answers day and night, while staff focus on complex cases.
Scenario 2: Government service organisation
A local government organisation receives daily enquiries about passport and driving licence appointments. With Spotler Chat+, a chatbot handles these questions automatically, guides citizens to the right forms and explains next steps. This reduces call volumes and speeds up service for the community.
9. Case studies
Vitens
Vitens deployed a WhatsApp chatbot to handle routine enquiries and meter readings, supporting customers even outside office hours and reducing pressure on webcare teams.
Douwe Egberts
Douwe Egberts uses chatbots to manage consumer questions efficiently, ensuring consistent answers and better handling of high enquiry volumes.
Erasmus University
Erasmus University uses conversational channels to support large audiences with timely, relevant information, demonstrating how automation can improve service delivery in education.
Discover how Spotler Chat+ can automate conversations, improve engagement and support your teams.
Explore how AI-powered chatbots fit into your customer engagement strategy.
Frequently asked questions
Is Spotler Chat+ suitable for small teams?
Yes. Chat+ is designed to be easy to build and manage, making it suitable for small teams that want to automate customer conversations without technical complexity.
Does Spotler Chat+ integrate with other Spotler products?
Yes. Chat+ integrates with Spotler Engage, allowing chatbots to be deployed across messaging channels and managed alongside other conversations.
Can Chat+ answer open-ended questions automatically?
Yes. Chat+ uses AI functionalities to generate answers to open-ended questions based on the content you provide, such as help pages or service information.
Do I need technical skills to build a chatbot?
No. Chat+ includes a visual chatbot builder that allows teams to design, deploy and update chatbots without coding.
Can the chatbot hand over to a human agent?
Yes. When a question cannot be handled automatically, the chatbot can pass the conversation to a human agent, including the context.
Is Spotler Chat+ suitable for public sector organisations?
Yes. Government and public organisations use Chat+ to automate common enquiries and improve service for large communities.