6 last-minute eCommerce campaigns to increase revenue before the end of the year

Christmas is coming, and we’re sure any eCommerce brand out there is busy implementing their well-thought-out email campaigns. But the brands who have been particularly prepared this year may find themselves twiddling their thumbs. Their campaigns are drafted and scheduled to be sent out. But there’s still some time until the big day. For those who are looking to squeeze out a little extra revenue in 2025, then this blog post is just for you.

Read on for 6 last-minute eCommerce campaigns to increase revenue before the end of the year.

1. Flash Sale with Countdown Timer (End-of-Year Inventory Push)

Why it works: A ticking clock creates urgency and prompts quick conversions.

Example to include: Right before year-end (e.g., last week of December) run a flash sale: “48 Hours Only: 40 % off while stocks last.” Add a visible countdown timer across email, pop-up and the website.

Implementation tip: Set up the timer in your campaign builder, sync it with stock/offer expiry, and promote it as a final chance to shop in 2025.

2. Limited-Edition Gift Bundles for Last-Minute Shoppers (Holiday Push)

Why it works: Bundles offer convenience and value—perfect for shoppers under time pressure.

Example to include: In mid-December, promote a “Holiday Express Bundle – ships within 24h” combining several products into one gift set.

Implementation tip: Use kit-creation tools, highlight “limited numbers available” and target holiday shoppers via email + social.

3. Thank-You & VIP Early Access to January Sale (Post-Christmas engage)

Why it works: Rewarding loyal customers strengthens relationships and drives early revenue before public access.

Example to include: On 27-Dec, send an email: “Thank you for shopping with us – VIP early entry to our Jan Sale starts now.”

Implementation tip: Segment your best customers (past purchases, loyalty level), send a special code or landing page access ahead of everyone else.

4. “New Year, New You” Post-Holiday Upsell (January 1-10 Window)

Why it works: After the holidays, shoppers are receptive to buying for themselves or resetting habits.

Example to include: January 2 send: “You’ve been shopping for others – time to treat yourself. Here’s 30 % off our new spring-collection.”

Implementation tip: Use customer behaviour data (holiday gift buyers) to retarget them with “this one’s for you” offers.

5. Win-Back Inactive Customers with Time-Sensitive Offer (Year-End Reactivation)

Why it works: It’s often cheaper to re-engage old customers than acquire new ones—and time pressure adds conversion fuel.

Example to include: December 29: “We missed you! Re-activate your account with a one-time 25 % off – this week only.”

Implementation tip: Segment customers who haven’t purchased in 6-12 months. Use strong urgency (“Offer ends 31 Dec”) and personalised copy based on past browse/purchase history.

6. Cause-Led Holiday Campaign: Give Back & Purchase Incentive

Why it works: Consumers buy more when they feel good about their purchase—especially in the holiday season.

Example to include: From Dec 15-31: “For every order this week, we’ll donate one meal to local food banks.” Offer includes a discount or free gift to amplify the incentive.

Implementation tip: Highlight the cause in your email and landing page, tally current impact (“We’ve donated 500 meals so far”) for social proof.