What if there was a set of budget-wise tools that could increase your revenue and be ROI-positive within weeks? In fact, regardless of what your e-commerce marketing strategy is, you can use Spotler Activate Search to skyrocket your on-site conversion rate and cart value. Our Search product is the ultimate Conversion rate optimisation tool for your e-commerce, or content website.
Simply put, if you have enough traffic and clicks on your webshop and you’re not optimising your Site Search, Personalised Site Search, Product recommendations, and e-Merchandising, then you’re probably leaving money on the table.
But no worries, Search can help you with that. We have recently completed our suite of converting tools with the introduction of Personalised Site Search, and we’re now ready to deliver your e-commerce with all the state of the art on-site conversion features that you need.
First off, let us introduce you our tools:
1. Site search:
It’s very likely that you have an internal search function on your webshop. Up to 30% of your visitors start their navigation by using it in order to quickly find the very product they’re searching for. Also, searching visitors represent from 30 to 50% of the average e-commerce revenue, and buy 5 times more often, showing thus a great customer loyalty.
In order to harness the full potential of your search engine, you need to deliver a great search experience. Many times, your visitors are going to use your search function, land on the wrong product page, repeat the search, and so forth until they finally find what they were looking for. With Spotler Activate Search Site Search you allow them to instantly find what they’re looking for, delivering a smooth shopping experience.
Spotler Activate Search clients have realised an increase of up to 400% conversion rate uplift from search, and up to 25% of cart value uplift.
By using Site Search, not only you make your items more easily findable, but you can ease the overall experience on your website by indexing your FAQs, blog posts, and any other page or piece of content.
2. Personalised Site Search:
Personalisation is a hot marketing topic, you already know that.
By adding personalisation to your Site Search, you draw from your user’s behavioural data to get a 1-to-1 personalised Site Search experience. This way, your visitors’ individual preferences are reflected in your rankings and results. This leads to a (much) smoother shopping experience and stimulates repeated purchases.
In order to power your searches with data, we integrate with the Customer Data Platform (CDP) of Spotler Activate CDP, and analyse your historical data to build customer profiles.
Do you already have a Data Management Platform (DMP) or CDP on your own? Just get in touch, we have existing integrations with several well-known DMP/CDP providers.
Personalised Search is an advanced extension for your search experience, and can be installed as an add-on to your current plan. Just contact our sales team to get more information.
3. Product Recommendations:
Did you know that, according to McKinsey, 35% of what consumers purchase on Amazon and 75% of what they watch on Netflix come from product recommendations?
Believe it or not, product recommendations produce for e-commerce businesses a staggering €1.5 trillion a year. Yes, you read it well and I didn’t make a typo, that’s a €1.5 T-R-I-L-L-I-O-N every year, and this number is going up along with the adoption of e-commerce.
With Spotler Activate Search Product Recommendations you can insert powerful product recommendation carousels on your webshop. This way, you can make your customer base more profitable by upselling and cross-selling the products your visitors want, but they didn’t know yet.
4. Merchandising:
Your listing pages are like your e-window shopping. The way you present your products there will have an incredible impact on how much you sell. With Spotler Activate Search Merchandising for your e-commerce, you manage and control the order of appearance of your items in your product listings to trigger the highest conversion to cart.
You can either manually present your items in the order you prefer to, for example, put in a salient position the most profitable or the newest products.
Alternatively, smart Merchandising allows you to display your items based on product attributes or specific keywords in order to rank specific product categories higher based, for example, on seasonality (red pieces of clothing on the days preceding New Year’s eve).
Curious about what search optimisation can add to your business? Book a demo with Spotler Activate and get inspired!
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Curious about what search optimisation and our software Spotler Activate Search can add to your business? Book a demo and get inspired!
