AI in your inbox: Blessing or curse?

How AI decides whether your emails get read, summarised, or silently ignored

Your emails aren’t just being opened or ignored anymore. They’re being interpreted, summarised, and judged by AI before a human ever sees them. The inbox has changed!

Gmail, Apple Mail, and Yahoo are no longer passive delivery systems. They use AI to decide what matters, what gets prioritised, and what can be handled without even opening the email. 

In many cases, an AI-generated summary is now the first thing your subscriber sees. That means your subject line, preheader, and carefully crafted copy may never be read in full, or at all. 

If your email strategy still assumes that opens are driven by clever wording or send-time tweaks, you’re already playing the wrong game. 

AI is now the layer between you and your audience 

Inbox providers use AI to: 

• Rank and prioritise emails based on past behaviour 
• Summarise messages directly in the inbox 
• Extract actions, deadlines, and key points 
• Quietly downgrade brands that feel repetitive, irrelevant, or promotional 

What you’ll learn 

In this session, Kristian explores how AI-powered inboxes are reshaping email engagement, and what marketers need to change right now. 

• How inbox AI decides what gets seen, summarised, or ignored 
• Why opens are becoming a weak signal, and what replaces them 
• Which common email tactics actively hurt you in an AI-ranked inbox 
• How to write and structure emails that survive AI summarisation 
• What long-term engagement signals really matter to Gmail and others 

Who this is for? 

This webinar is for marketers who are responsible for email campaigns: 

• Marketing managers 
• CRM and lifecycle managers 
• Email specialists 

If email is a key revenue or retention channel, this session is for you! 

Why now? 

Most brands are reacting to AI by producing more email, faster. Inbox providers are reacting by filtering harder. 

The winners in the next phase of email marketing will be the ones whose emails are consistently recognised as useful, relevant, and worth attention, both by people and by machines. 

Hosted By…

Kristian Tucker is Spotler’s Product Evangelist, known for his innovative, forward thinking approach to customer lifecycle strategy for B2C brands.

With more than ten years of experience leading Customer Service and Success teams in SaaS, he specialises in guiding clients from onboarding to sustained, high revenue growth.