Celebrity vs Influencer Marketing: Lessons from Dutch Barn Vodka

Are your influencer campaigns failing to deliver the results you need? Whether you are B2B or eCommerce, gain the clarity to understand what works and what doesn’t in advertising, and transform your brand’s approach to marketing.

Learn from Dutch Barn Vodka’s Success Story

Despite partnering with Ricky Gervais, a globally recognised comedian and co-owner of Dutch Barn Vodka, for their social media ads, the brand initially struggled to connect with audiences and drive sales. While his celebrity status attracted attention, it didn’t translate into the conversions the brand needed.

The turning point came when the brand shifted its focus to TV advertising, which sparked significant growth.

In this session, Avneet Kalsi, the former Brand Manager at Dutch Barn Vodka, will share insights into what brands should – and shouldn’t – do when working with influencers and celebrities. 

What You’ll Learn in 30 Minutes:

• 🧠 The psychology of effective advertising: Discover the principles that make campaigns resonate with your audience.
• 🔀 Celebrity endorsements vs. influencer marketing: Understand the key differences and how to make the right choice for your brand.
• 🎯 Reposition your brand for success: Learn how to craft marketing strategies that work in the short term and the long term.
• 🚀 Adopt a startup mentality: Infuse innovation and agility into your marketing team to drive results.

Who Should Attend?

This webinar is perfect for both B2B and eCommerce marketers who are frustrated with lacklustre results from their influencer campaigns and are ready to take a new approach to drive meaningful growth.

Register Now

Don’t miss this opportunity to gain actionable insights that can transform your advertising strategy.

👉 Reserve Your Spot: Seats are limited—secure yours today!

About The Speaker

Avneet Kalsi is a highly accomplished marketing professional with a strong track record of delivering results across a range of industries. She has worked with some of the world’s most renowned brands, including Bulgari, Boohoo, Rolls-Royce Motor Cars, Müller, and Fridge Raiders.

At Müller, Avneet led award-winning nationwide campaigns, earning prestigious accolades such as the Marketing Week Masters Award 2021, The Grocer New Product Award 2021, and Product of the Year 2022.

Her transformative Masterbrand campaign revitalised Fridge Raiders, showcasing her strategic creativity. As a mentor with OKMentor, she is committed to empowering others in their professional journeys.

Now, as a solopreneur, she helps businesses achieve £25k+ months and secure major retailer partnerships with names like Planet Organic, Selfridges and Tesco. Through her tailored 1:1 Business & Marketing + Mindset Strategy Coaching, Avneet delivers actionable insights and practical strategies designed to drive real results.
LinkedIn: Avneet Kalsi