Marketing Calendar 2025
Embracing AI in SEO: The Choice Between Growth and Decline
AI is redefining the way people search, with Google now incorporating generative “AI Overviews” directly into search results.
Businesses that embrace this evolution and optimise their websites for generative AI stand to gain a competitive edge – driving more traffic, building their brand presence, and attracting new customers. But for those who fail to adapt, the consequences could be steep, with significant drops in visibility and traffic.
Join Spotler and Charlie, from Exposure Ninja, as they reveal a cutting-edge strategy for ranking in generative AI search results.
In this must-attend session, Charlie will unveil exactly how you can leverage this game-changing opportunity and future-proof your SEO for the AI era.
Key Takeaways:
✨The AI revolution in search: What it means for your business
✨Winning strategies: How to capitalise on AI-driven search trends
✨The risks of inaction: What happens if you don’t evolve
Don’t get left behind – join us to learn how to keep your business thriving in the fast-changing world of AI search.
Your Speaker
Charlie Marchant is the CEO of Exposure Ninja, a leading digital marketing agency known for its specialism in SEO, AI Search and results-driven marketing.
Under her leadership, the agency achieved B Corp certification and launched the Ninja Digital Marketing Mentoring Programme to support aspiring marketers from less privileged backgrounds.
In 2024, Exposure Ninja won nine industry awards for outstanding, performance-focused campaigns. Charlie is a passionate advocate for education for all and driving positive change in marketing and workplace culture.