Mums in Marketing &
Principal Partner: Spotler

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Spotler provides marketers with a powerful platform to connect data and tools, simplify marketing automation to make a bigger impact with less effort.

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Upcoming MiMs & Spotler Events

From FAQ to Revenue

May 20th 2026

A poorly designed chatbot can frustrate customers. A well-designed one reduces your workload, answers questions faster, and actively contributes to revenue.

Roundtable Discussion: Education

June 8th 2026

Calling all MiMs working in Education. Join this sector-focused roundtable to explore current challenges, share practical solutions, discuss emerging trends, and gain actionable insights alongside meaningful connections across the community.

The Content MOT

June 24th 2026

Bring a real campaign or piece of content and get honest, practical feedback from an expert in a live session. You will leave with clear next actions and a reusable framework for self-reviewing your work going forward.

Missed our Previous Masterclasses? Watch the Recordings here

Onboarding to Activation

A step-by-step plan for the crucial early lifecycle: what to send, when, and why—plus welcome journey templates, first-purchase nudges, and personalisation ideas that make new customers feel “seen.”

Check out our client success story, with Luxury Coastal, where they have generated an uplift of 500% in email revenue since using Spotler’s solution.

Email Marketing that Works!

Email Marketing is one of the most powerful tools in your marketing mix, but it may feel confusing, time-consuming, and frustrating at times.

Kristian and Jess from Spotler host a brand-new MiMs Masterclass on Email Marketing that actually works. Giving you actions to take away and implement immediately.

Smarter Social Scheduling for Marketers

Discover how strategic social scheduling can transform your approach from reactive to proactive planning.

Learn why timing and consistency matters more than you might think, and how to build a sustainable social strategy that actually works with your workload, not against it.

WhatsApp for Marketers

Is WhatsApp right for you and the businesses you work in? Discover the opportunity WhatsApp offers, what it can and can’t do, including real use cases from brands using the platform and some key takeaway lessons.

MiMs Spotler Blog

Written by our very own in-house MiM, Jess Brick, Campaign Manager at Spotler UK. Jess opens up about the reality of being a mum working in Marketing. She brings to you her tried and tested tips and tricks on how to make your Marketing Mum life easier.

 

 

Marketing, motherhood and the art of spinning multiple plates
Returning to work after maternity leave: The quiet pressure no one talks about
Spotler partners with Mums in Marketing

Recent resources:

Practical knowledge and information about marketing

The inbox has changed. Email Marketers are playing catch-up – our take on the Litmus 2026 report
The problem with legacy Email Builders for B2B Marketers
AI in the modern inbox: what’s happening?
What CRM and marketing alignment looks like for B2B organisations
Why UK-based marketing technology still matters
Why modular marketing technology beats all-in-one platforms for growing B2B teams
What the DMA Email Tracker 2026 means for marketers
How to build emails that work in dark mode
The AI Inbox: what is it and what do you need to take into account?
Gmail AI Overviews: what are they and what do they mean for email marketing?

Podcasts:

Conversations on data-driven marketing

Conversion Data Mastery – Segmentation & Personalisation Secrets
Troubleshooting Your Deliverability Issues – Ensuring Your Emails Reach the Inbox
Fail to Plan, Prepare to Fail – Crafting a Strategic Marketing Plan
Boost Your Click Rates – Optimising Email CTA Buttons
Busting email marketing myths: Unveiling the truths for success
The power of multichannel marketing: Email, SMS, WhatsApp, and ad retargeting strategies revealed
Unveiling the power of Gmail promotions tab: Turning challenges into opportunities
Revolutionise your B2B email marketing: Top 3 automation strategies for success!
Decoding customer signals: The power of RFM marketing mastery
Email marketing room 101: Unveiling the industry’s pain points & myths

"Marketers today work under extraordinary pressure, and they need technology that is already proven to keep pace. That’s exactly what Spotler delivers. The sheer breadth of talent and experience within the community is exceptional. It reflects the world our technology is designed for. This partnership strengthens the connection between powerful tools and the marketers who rely on them every day."

Caroline Chadwick Chief Commercial Officer, Spotler UK

"Spotler already provides exactly the kind of connected intelligent marketing technology incredible MiMs value. This partnership gives our community access, support and a deeper level of learning, driving efficiencies and outcomes. Spotler is not just offering technology; they’re joining a community built on ambition, honesty and support. That alignment is what makes this partnership genuinely powerful."

Claire Ferreira Chief Executive Officer, MiMs

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Join 38,000+ marketing professionals creating impact with Spotler

ShadeStation
East Midlands Railway (EMR)
RCIB
ROOM Copenhagen
Currys
Luxury Coastal
British Red Cross
The Property Jungle
CyberTech Digital
Evolution Money
OneEducation
TravelUp
ROCK
BloomSmith
Hello Scotland
VisitAberdeenshire
CourseCheck

Talk to an expert

Explore the possibilities of our software

In an interactive tour, our experts will guide you through the capabilities of our products.

  • An online demonstration by a trained consultant
  • Your questions will be answered immediately
  • Get a quick overview of all the functionalities of the software
  • Completely non-binding and according to your wishes