Mums in Marketing &
Principal Partner: Spotler

Struggling with disconnected tools and scattered data?
Spotler provides marketers with a powerful platform to connect data and tools, simplify marketing automation to make a bigger impact with less effort.

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Missed our Previous Masterclasses? Watch the Recordings here

Fix Your Data, Fix Your Results: A CRM Clean-Up

Messy data can undermine even your strongest campaigns. This practical session is a hands-on clean-up plan for getting your CRM campaign-ready. You will leave knowing exactly where to start, so your campaigns reach the right people, reliably.

Your Campaigns, Reviewed LIVE: Clear Fixes Actionable Today

Live expert feedback on live campaigns and content. This masterclass covered clear next actions and a reusable framework for self-reviewing your work going forward.

From FAQ to Revenue

Can marketers really fall in love with Chatbots? A poorly designed chatbot can frustrate customers. A well-designed one reduces your workload, answers questions faster, and actively contributes to revenue.

Onboarding to Activation

A step-by-step plan for the crucial early lifecycle: what to send, when, and why—plus welcome journey templates, first-purchase nudges, and personalisation ideas that make new customers feel “seen.”

Check out our client success story, with Luxury Coastal, where they have generated an uplift of 500% in email revenue since using Spotler’s solution.

Email Marketing that Works!

Email Marketing is one of the most powerful tools in your marketing mix, but it may feel confusing, time-consuming, and frustrating at times.

Kristian and Jess from Spotler host a brand-new MiMs Masterclass on Email Marketing that actually works. Giving you actions to take away and implement immediately.

Smarter Social Scheduling for Marketers

Discover how strategic social scheduling can transform your approach from reactive to proactive planning.

Learn why timing and consistency matters more than you might think, and how to build a sustainable social strategy that actually works with your workload, not against it.

WhatsApp for Marketers

Is WhatsApp right for you and the businesses you work in? Discover the opportunity WhatsApp offers, what it can and can’t do, including real use cases from brands using the platform and some key takeaway lessons.

MiMs Spotler Blog

Written by our very own in-house MiM, Jess Brick, Campaign Manager at Spotler UK. Jess opens up about the reality of being a mum working in Marketing. She brings to you her tried and tested tips and tricks on how to make your Marketing Mum life easier.

 

 

Marketing, motherhood and the art of spinning multiple plates
Returning to work after maternity leave: The quiet pressure no one talks about
Spotler partners with Mums in Marketing
Content MOT: Is your email roadworthy for humans and AI?

Recent resources:

Practical knowledge and information about marketing

How do experienced email marketers avoid sending ‘Oops’ emails?
If AI answers the question, who needs your website?
AI will soon be buying on behalf of your customers. What will you do next?
3 things email marketers hand over to AI too quickly
Content MOT: Is your email roadworthy for humans and AI?
Email design mistakes that hurt performance
Your email wasn’t bad. So why did it fail?
Checklist: How to prepare your organisation for WhatsApp usernames 
GDMA Email Benchmark 2026: fewer peaks, steadier sending 
The overlooked opportunity with Lovable: how easy it is to choose GDPR-proof email sending.

Podcasts:

Conversations on data-driven marketing

Conversion Data Mastery – Segmentation & Personalisation Secrets
Troubleshooting Your Deliverability Issues – Ensuring Your Emails Reach the Inbox
Fail to Plan, Prepare to Fail – Crafting a Strategic Marketing Plan
Boost Your Click Rates – Optimising Email CTA Buttons
Busting email marketing myths: Unveiling the truths for success
The power of multichannel marketing: Email, SMS, WhatsApp, and ad retargeting strategies revealed
Unveiling the power of Gmail promotions tab: Turning challenges into opportunities
Revolutionise your B2B email marketing: Top 3 automation strategies for success!
Decoding customer signals: The power of RFM marketing mastery
Email marketing room 101: Unveiling the industry’s pain points & myths

"Marketers today work under extraordinary pressure, and they need technology that is already proven to keep pace. That’s exactly what Spotler delivers. The sheer breadth of talent and experience within the community is exceptional. It reflects the world our technology is designed for. This partnership strengthens the connection between powerful tools and the marketers who rely on them every day."

Caroline Chadwick Chief Commercial Officer, Spotler UK

"Spotler already provides exactly the kind of connected intelligent marketing technology incredible MiMs value. This partnership gives our community access, support and a deeper level of learning, driving efficiencies and outcomes. Spotler is not just offering technology; they’re joining a community built on ambition, honesty and support. That alignment is what makes this partnership genuinely powerful."

Claire Ferreira Chief Executive Officer, MiMs

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Join 38,000+ marketing professionals creating impact with Spotler

ROCK
BloomSmith
Evolution Money
ShadeStation
OneEducation
East Midlands Railway (EMR)
CyberTech Digital
The Property Jungle
British Red Cross
Hello Scotland
Luxury Coastal
Currys
TravelUp
ROOM Copenhagen
CourseCheck
VisitAberdeenshire
RCIB

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Explore the possibilities of our software

In an interactive tour, our experts will guide you through the capabilities of our products.

  • An online demonstration by a trained consultant
  • Your questions will be answered immediately
  • Get a quick overview of all the functionalities of the software
  • Completely non-binding and according to your wishes

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