Struggling with disconnected tools and scattered data?
Spotler provides marketers with a powerful platform to connect data and tools, simplify marketing automation to make a bigger impact with less effort.
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Messy data can undermine even your strongest campaigns. This practical session is a hands-on clean-up plan for getting your CRM campaign-ready. You will leave knowing exactly where to start, so your campaigns reach the right people, reliably.
Live expert feedback on live campaigns and content. This masterclass covered clear next actions and a reusable framework for self-reviewing your work going forward.
Can marketers really fall in love with Chatbots? A poorly designed chatbot can frustrate customers. A well-designed one reduces your workload, answers questions faster, and actively contributes to revenue.
A step-by-step plan for the crucial early lifecycle: what to send, when, and why—plus welcome journey templates, first-purchase nudges, and personalisation ideas that make new customers feel “seen.”
Check out our client success story, with Luxury Coastal, where they have generated an uplift of 500% in email revenue since using Spotler’s solution.
Email Marketing is one of the most powerful tools in your marketing mix, but it may feel confusing, time-consuming, and frustrating at times.
Kristian and Jess from Spotler host a brand-new MiMs Masterclass on Email Marketing that actually works. Giving you actions to take away and implement immediately.
Discover how strategic social scheduling can transform your approach from reactive to proactive planning.
Learn why timing and consistency matters more than you might think, and how to build a sustainable social strategy that actually works with your workload, not against it.
Is WhatsApp right for you and the businesses you work in? Discover the opportunity WhatsApp offers, what it can and can’t do, including real use cases from brands using the platform and some key takeaway lessons.
Written by our very own in-house MiM, Jess Brick, Campaign Manager at Spotler UK. Jess opens up about the reality of being a mum working in Marketing. She brings to you her tried and tested tips and tricks on how to make your Marketing Mum life easier.
Being a mum and working in marketing have a lot in common. You will need creativity, resilience, and the ability to juggle a dozen things at once.
Spotler’s Campaign Manager talks about the storm of emotions that comes from returning to work after maternity leave.
Spotler is thrilled to officially join the Mums in Marketing (MiMs) community as a principal partner.
Your email now has two audiences: humans and AI. Learn how to run a simple Content MOT to check whether your campaigns are clear, trusted and roadworthy for the modern inbox.
Practical knowledge and information about marketing
Learn how to track transactional email in Google Analytics. Tag order confirmations and invoices with UTM parameters in SendPro to see where visits come from.
74% of customers expect to receive a welcome email immediately after subscribing. This is a golden opportunity; is your welcome journey up to the task?
Black Friday is becoming a bigger opportunity for visitor attractions, but does offering a discount actually drive new demand or simply reduce revenue from visitors who would have booked anyway?
Explore lessons on using lifecycle marketing to welcome members, encourage participation and support renewals in sport.
What's the difference between Control Group Testing and A/B Testing? Why you should be using both of these techniques to further improve your marketing automation strategies.
Catch up on Kristian Tucker’s marketingSHOWCASE session with 5 practical email fixes, covering campaign checks, mobile design and accessibility.
Segmentation is literally the foundation on which all marketing activities sit on. Campaigns can only do well if the foundations are strong. If you're still sending to everyone, you need to read this.
Most attractions know there's value after the ticket sale, in parking, food and drink, experiences, upgrades and membership. The hard part is joining it up.
Whether you already have some of these campaigns running or are still building them out, the biggest opportunity lies in the customer and behavioural data you already hold.
Discover how email accessibility supports engagement, explore common issues and learn three practical ways to make your emails easier to read and use.
Conversations on data-driven marketing
You already know that segmentation and personalisation are important. But how do you do them effectively?
The most beautifully designed and written email won’t achieve much if it doesn’t reach your prospective customer’s inbox. Unpack the “dark art” that is deliverability.
Are you doing marketing activities to keep up with the Joneses, or do you have a plan? We discuss how to think smartly about channels, audiences and more as you craft a plan.
Are you getting maximum value from your Calls-To-Action? How design, placement and compelling copy make an impact.
In this episode of "Email and Beyond," Richard & Kate dismantle common misconceptions about email marketing and illuminate the best strategies.
Discover how to seamlessly connect email with SMS, WhatsApp, and ad retargeting, turning them into automated besties that amplify each other’s impact.
In this episode, they dive deep into the misunderstood Gmail Promotions Tab. Contrary to common perceptions, the promotions tab is not the enemy but an integral part of the inbox.
In this power-packed episode, we dive deep into the world of email automation, unlocking the secrets to transforming campaigns and boosting engagement.
Discover how RFM (Recency, Frequency, Monetary value) can revolutionise your approach to audience segmentation and transform your marketing strategy.
Get ready for insights that go beyond the buzzwords, providing clarity on how each type of data plays a role in acquiring, understanding, and retaining customers. Discover the legal and ethical considerations, and learn why it’s essential to use data responsibly.
"Marketers today work under extraordinary pressure, and they need technology that is already proven to keep pace. That’s exactly what Spotler delivers. The sheer breadth of talent and experience within the community is exceptional. It reflects the world our technology is designed for. This partnership strengthens the connection between powerful tools and the marketers who rely on them every day."
"Spotler already provides exactly the kind of connected intelligent marketing technology incredible MiMs value. This partnership gives our community access, support and a deeper level of learning, driving efficiencies and outcomes. Spotler is not just offering technology; they’re joining a community built on ambition, honesty and support. That alignment is what makes this partnership genuinely powerful."
Spotler gives you one powerful platform to connect, simplify, and make a bigger impact, with less effort
Our connected B2B marketing tools bring everything together, so you can focus on what you do best: creating smart, targeted campaigns that turn leads into pipeline – and without burning out doing it.
Our connected Commerce marketing tools bring all your data together – giving you the insights you need to grow revenue, boost retention and create a seamless customer experience, all with less effort.
In an interactive tour, our experts will guide you through the capabilities of our products.