How to turn Black Friday shoppers into Loyal Customers

As well as being a fantastic source of revenue, Black Friday offers another very interesting benefit.

Potential loyal customers.

That’s because if your brand can wow with your Black Friday campaigns, you have the opportunity to grab the attention of brand-new customers who hadn’t considered you before. This in turn opens the door for more communications, engagement, and purchases. We have created this guide to help you make the most of the Black Friday opportunity. To help you entice new customers, and to win them over the long term.


Read our privacy and cookie policy to see how we will process the data you provide.


Keep expanding your knowledge

What is the US CLOUD Act?
Experience Guildford x Spotler
04 Jun
The inbox has changed. Email Marketers are playing catch-up – our take on the Litmus 2026 report
The problem with legacy Email Builders for B2B Marketers
AI in the modern inbox: what’s happening?
What CRM and marketing alignment looks like for B2B organisations
Why UK-based marketing technology still matters
Why modular marketing technology beats all-in-one platforms for growing B2B teams
What the DMA Email Tracker 2026 means for marketers
How to build emails that work in dark mode