How to turn Black Friday shoppers into Loyal Customers

As well as being a fantastic source of revenue, Black Friday offers another very interesting benefit.

Potential loyal customers.

That’s because if your brand can wow with your Black Friday campaigns, you have the opportunity to grab the attention of brand-new customers who hadn’t considered you before. This in turn opens the door for more communications, engagement, and purchases. We have created this guide to help you make the most of the Black Friday opportunity. To help you entice new customers, and to win them over the long term.


Read our privacy and cookie policy to see how we will process the data you provide.


Keep expanding your knowledge

GDMA Email Benchmark 2026: fewer peaks, steadier sending 
How Conscia uses Spotler FeedbackPro to improve service experience across IT support teams
How Holland Casino uses Spotler FeedbackPro to improve the guest experience
Ecommerce optimisation: Strategies to increase conversion, revenue and Customer Lifetime Value
The overlooked opportunity with Lovable: how easy it is to choose GDPR-proof email sending.
If AI answers the question, who needs your website?
25 Jun
Email marketing for sport: how NGBs inspire action and belonging
What is the US CLOUD Act?
The inbox has changed. Email Marketers are playing catch-up – our take on the Litmus 2026 report
The problem with legacy Email Builders for B2B Marketers