Marketing Calendar 2026
How to turn Black Friday shoppers into Loyal Customers
As well as being a fantastic source of revenue, Black Friday offers another very interesting benefit.
Potential loyal customers.
That’s because if your brand can wow with your Black Friday campaigns, you have the opportunity to grab the attention of brand-new customers who hadn’t considered you before. This in turn opens the door for more communications, engagement, and purchases. We have created this guide to help you make the most of the Black Friday opportunity. To help you entice new customers, and to win them over the long term.
Read our privacy and cookie policy to see how we will process the data you provide.
Thank you!
We’ve just sent you an email with your download! If you haven’t verified your email address with us before, you’ll get an email asking you to do so.
Once this is done, please keep an eye out for an email from amy.johnson@spotlerresources.co.uk – If you are feeling kind, add us to your whitelist.
Happy reading and make sure you check out our best practice seminars.
Data Processing
Going forward we will be processing your Personal Information under Legitimate Interest, you will receive any specific piece(s) of information you requested, as well as allowing us to send you appropriate and useful communications. To review these communications and update or opt-out of our emails, please take a look at our privacy and cookie policy.
Keep expanding your knowledge
5 plug-and-play marketing campaigns using WhatsApp and a CDP
Read the blog
Blog
5 plug-and-play marketing campaigns using WhatsApp and a CDP
Tom Blijleven
06-01-2026
Many look at WhatsApp for Business as a simple newsletter channel or service chat at best. Get inspired by these 5 ready-to-go marketing examples.
Best practices for good order confirmation emails in eCommerce (2026)
Read the blog
Blog
Best practices for good order confirmation emails in eCommerce (2026)
Tom Blijleven
23-12-2025
When you are handling orders, in B2B or B2C, order confirmation emails play a critical role in the customer journey. Stop sending boring emails!
Key Marketing Dates 2026
Download the calendar
Calendar
Key Marketing Dates 2026
Add some extra sparkle to your campaigns by pinning them to the big dates and events of 2026. See all key dates in our handy calendar.
The Great British Split Test 2025
Read the guide
Guide
The Great British Split Test 2025
Does an all-caps subject line grab attention? Where should you put your CTA for max impact? See what Spotler tested on their own audience.
“Breakup emails”: how to re-engage your coldest subscribers
Read the blog
Blog
“Breakup emails”: how to re-engage your coldest subscribers
Jessica Brick
12-12-2025
Every marketer has a segment they avoid looking at too closely: the cold list.
Events without the Hassle: All the Data, None of the Chaos
View the event
Event
22
Jan
Events without the Hassle: All the Data, None of the Chaos
Get more out of the events you’re already running. Combine efficiency with a professional experience for your attendees and stop leads slipping through the cracks and follow up with ease.
Become the Brand AI Recommends First. Understanding Citation Authority for 2026
View the event
Event
29
Jan
Become the Brand AI Recommends First. Understanding Citation Authority for 2026
One of the biggest emerging opportunities is citation analysis and citation building for AI platforms. Find out how you can get AI to cite your brand via GEO.
Galentine’s Day: the fastest growing seasonal trend marketers should pay attention to
Read the blog
Blog
Galentine’s Day: the fastest growing seasonal trend marketers should pay attention to
Richard Wall
09-12-2025
Galentine’s Day has grown from a small cultural moment into one of February’s most commercially interesting trends.
How to use personalisation without making it creepy this Valentine’s Day
Read the blog
Blog
How to use personalisation without making it creepy this Valentine’s Day
Richard Wall
09-12-2025
Buyers want the personal touch, but they don’t want you too close. How do you get the balance right this Valentines Day?
Love, loyalty and LTV: turning Valentine’s shoppers into year-round customers
Read the blog
Blog
Love, loyalty and LTV: turning Valentine’s shoppers into year-round customers
Richard Wall
09-12-2025
How do you turn your Valentine’s shoppers from spring fling to long-term relationship?