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From answers to action: how chatbots make appointment booking smarter for municipalities
Blog
From answers to action: how chatbots make appointment booking smarter for municipalities
Diede Hartveld, Ioana Petrescu 07-04-2026

Learn how chatbots help municipalities take citizens from question to booked appointment, cutting errors and service team pressure.

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The AI Inbox: what is it and what do you need to take into account?
Blog
The AI Inbox: what is it and what do you need to take into account?
Hendrik Westerhuis, Kristian Tucker 07-04-2026

Gmail and Outlook now use AI to filter, summarise and rank emails. Discover what the AI Inbox means for engagement, inbox placement and your campaigns.

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Gmail AI Overviews: what are they and what do they mean for email marketing?
Blog
Gmail AI Overviews: what are they and what do they mean for email marketing?
Kristian Tucker, Mark van den Berg 31-03-2026

Gmail AI Overviews summarise emails automatically. What does this mean for email marketers? Learn how it works and how to stay visible.

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What is a WhatsApp chatbot? How it works, benefits and use cases
Guide
What is a WhatsApp chatbot? How it works, benefits and use cases

Learn what a WhatsApp chatbot is, how it works, and how businesses use it for customer support, automation, and lead generation.

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Create emails for humans and AI: Why accessibility matters more than ever
Blog
Create emails for humans and AI: Why accessibility matters more than ever
Andy Gilhooley 24-03-2026

Email accessibility helps humans and AI interpret your content. Learn how structured, accessible emails improve clarity and inbox performance.

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Study Choice & Strategy Congress
Event
09 Jun
Study Choice & Strategy Congress

On Tuesday 9 June, we're attending the first ever Study Choice & Strategy Congress, bringing together marketing and communications professionals from MBO, HBO and WO.

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Doctolib strengthens the reliability of its email delivery with Spotler SendPro
Case study
Doctolib strengthens the reliability of its email delivery with Spotler SendPro

Doctolib relies on Spotler SendPro to handle large-scale, compliant, and mission-critical transactional communications.

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6 triggered email campaigns to increase travel bookings
Blog
6 triggered email campaigns to increase travel bookings
Andy Gilhooley 12-03-2026

Discover 6 triggered email campaigns travel brands can use to increase bookings, recover abandoned searches and grow ancillary revenue.

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How travel brands can rebuild trust with email marketing
Blog
How travel brands can rebuild trust with email marketing
Andy Gilhooley 11-03-2026

Most travel bookings fail due to hesitation, not price. Learn how reassurance-led email marketing helps travel brands build trust and drive bookings.

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How travel brands can cope with AI and social-first holiday research
Blog
How travel brands can cope with AI and social-first holiday research
Andy Gilhooley 10-03-2026

Travel research now spans AI, social and OTAs. Learn how travel brands can connect touchpoints and drive bookings with a smarter marketing cloud approach.

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