Guide to Spotler Mail+
Create, automate and personalise email campaigns with customer data using Spotler Mail+. Boost engagement and conversion.
Introduction
Spotler Mail+ is an email and SMS marketing platform for organisations that rely on email as a core communication channel. It helps marketing and communication teams create professional newsletters, automate follow-ups, personalise content, and monitor performance from a single, structured environment.
Mail+ is built for teams that want speed and control. You can design reusable templates, segment audiences, trigger automated campaigns and connect to your CDP or CRM to synchronise lists, product data and engagement signals. The result is more relevant communication, better insight and more efficient workflows.
What you’ll learn
- How to produce branded newsletters and campaigns faster with less manual work
- How to connect Mail+ to your CDP to activate behavioural, profile and purchase data for smarter segmentation, personalisation and revenue-driven campaigns
- How to connect Mail+ to your CRM to import segmented lists automatically and to send engagement data, such as opens and clicks, back at a contact level
- How to improve deliverability and list health in day-to-day practice
- How to automate follow-ups based on behaviour, dates or data changes
- How to gain clearer reporting and contact-level engagement insights
- How Mail+ supports eCommerce, B2B, service organisations and non-profits
1. The problem Spotler Mail+ solves
Many marketing teams spend too much time building emails, recreating content blocks and managing last-minute changes. At the same time, deliverability issues, inconsistent segmentation and generic messaging limit results.
Spotler Mail+ solves this by providing a structured email workflow: reusable templates, brand control, dynamic content, automatic triggers and imports, optional automation and clear reporting. Teams can work faster, reduce errors and send more relevant messages without increasing complexity.
2. Who Spotler Mail+ is for
Spotler Mail+ is designed for organisations that rely on email as a core communication channel and want to work faster without losing control over quality, branding and deliverability. It supports marketing teams that need a reliable, scalable way to create newsletters, automate follow-ups and personalise communication.
The platform is particularly suited for commerce organisations running newsletters, promotions and lifecycle emails, culture organisations promoting events and memberships, B2B organisations managing leads, prospects, and customers from one single place, and service organisations and public sector teams sending updates and stakeholder communication. It is also a strong fit for SMEs and mid-market teams that want automation without enterprise-level complexity, as well as teams replacing tools such as Mailchimp, Klaviyo, HubSpot or custom-built solutions.
3. Top use cases
Use case: Professional newsletters produced in minutes
Problem: Newsletters take too long to build and lack consistency across departments.
Solution: Use drag-and-drop templates, reusable blocks and brand settings to standardise production.
Result: Faster production and on-brand communication every time.
Use case: Automated follow-up and lead nurturing
Problem: Manual follow-up after downloads, sign-ups, or purchases is inconsistent and hard to scale.
Solution: Trigger automated email sequences based on behaviour, dates or list changes.
Result: Timely, relevant follow-up without additional manual workload.
Use case: CRM-driven B2B email campaigns
Problem: Marketing and sales work in separate systems, and campaign engagement is not visible in the CRM.
Solution: Import segmented lists directly from your CRM into Mail+ and send opens and clicks back at contact level.
Result: Sales teams gain visibility into engagement, and marketing can align campaigns with lead management processes.
Use case: Public sector and service communication
Problem: Stakeholders require clear, reliable communication, but segmentation and compliance must be carefully managed.
Solution: Use dynamic lists, tagging and preference-based targeting to control who receives which message.
Result: More accurate targeting and consistent communication with different audience groups.
Use case: Deliverability and list health management
Problem: Emails do not consistently reach the inbox, reducing campaign effectiveness.
Solution: Apply domain authentication guidance, engagement filtering and list hygiene tools.
Result: More reliable inbox placement and healthier long-term engagement.
Use case: Lifecycle automation and triggered journeys
Problem: Revenue opportunities are lost when behaviour-based journeys are not automated across the full customer lifecycle.
Solution: Connect your CDP and orchestrate welcome flows, cart abandonment, browse abandonment, post-purchase journeys, win-back and milestone campaigns using behavioural and transactional triggers.
Result: Higher conversion rates, increased customer lifetime value and reduced churn.
Use case: Product recommendations and cross-sell
Problem: Customers see generic content instead of relevant products based on their intent and affinity.
Solution: Connect your CDP and use dynamic product recommendation blocks in email based on browsing behaviour, purchase history and predictive signals.
Result: Higher average order value, stronger engagement and improved product discovery.
4. What Spotler Mail+ does at a glance
Spotler Mail+ supports the full email workflow, from creation to CRM feedback.
Spotler Mail+ helps teams to:
- Build email and SMS campaigns with a flexible editor
- Maintain consistent branding with templates and brand settings
- Personalise content using profile data, tags and behaviour
- Automate follow-up sequences using triggers based on journeys and workflows
- Activate real-time segments from your CRM or CDP and keep audiences automatically synchronised
- Monitor deliverability and list health
- Test, measure and optimise campaign performance
- Integrate email into your wider CRM and marketing ecosystem
- Integrate email into your ecommerce platform to power lifecycle, product and revenue-driven campaigns
5. Feature deep dive
Email creation and branding
- Drag-and-drop editor for emails and landing pages
- Reusable templates and content blocks
- Brand manager for colours, typography and buttons
- Pre-send for checks and previews
Automation and campaigns
- Automated email sequences using triggers and steps
- Behaviour-based and date-based messaging
- Clear overview of active and draft campaigns
- Support for both one-off campaigns and automated flows
Personalisation and segmentation
- Dynamic content blocks
- Static and dynamic lists
- Tagging and scoring to reflect interest and engagement
- Preference and CDP profile-based targeting
- CRM-based segmentation through synchronised lists
Deliverability and list health
- Domain authentication support
- Engagement filtering
- List hygiene and suppression tools
Reporting and optimisation
- Mailing reports and trend reports
- A/B testing for subject lines and content
- Contact-level engagement insights
- Performance data to support ongoing optimisation
6. Integrations and connectivity
Spotler Mail+ fits into your wider marketing and CRM ecosystem, ensuring data flows both ways between systems.
- CRM systems: Salesforce, Microsoft Dynamics, AFAS and others for contact synchronisation and campaign feedback.
- Ecommerce platforms: Magento, WooCommerce and related connectors to align customer and purchase data with email campaigns.
- Forms and data capture: Native forms and surveys to collect and segment data directly into Mail+.
- Spotler products: Activate, ActivatePro, CRM, Message and Engage to coordinate campaigns across channels.
- APIs: REST API for custom integrations and data synchronisation.
7. Business impact and ROI
For organisations where email plays a central role, improving structure and CRM alignment directly impacts efficiency and visibility.
Teams using Spotler Mail+ typically achieve:
- Faster campaign production with fewer manual steps
- Better alignment between marketing and sales
- Clearer contact-level insight in a central database
- Improved targeting through dynamic segmentation
- More consistent branding and messaging
- Reduced reliance on manual exports and spreadsheets
- Commerce-focused teams use Mail+ to increase revenue per contact through behaviour-based lifecycle automation and personalised product communication.
8. Example scenarios
B2B organisation aligning marketing and sales
A B2B team segments prospects in their CRM based on industry and lifecycle stage. These segmented lists are automatically synchronised with Mail+. After sending a targeted campaign, opens and clicks are written back to the CRM at contact level. Sales can see which leads engaged with which content and prioritise follow-up accordingly. Marketing reviews mailing reports and A/B test results to refine messaging for the next campaign, creating a continuous feedback loop between systems.
Culture organisation promoting a seasonal programme
A team builds a branded template once and reuses it across multiple sends. They segment audiences by interest using tags and surveys, automate reminders for key dates, and optimise subject lines through A/B testing.
Commerce team combining campaigns and automation
A retailer runs weekly newsletters alongside automated welcome and reactivation emails. Dynamic content adapts messages per segment, while reporting highlights which campaigns drive engagement.
Travel & leisure organisation driving bookings
A travel brand segments audiences by destination interest and booking intent. Automated campaigns trigger personalised offers, abandoned booking reminders and pre-departure information, improving conversion and repeat bookings.
9. Case studies
TrueLime
TrueLime, a B2B organisation, wanted stronger alignment between marketing campaigns and lead management. By using Spotler Mail+ in combination with CRM-driven segmentation and automated follow-up, they structured their email communication around lead stages. Engagement data became visible at contact level, supporting better follow-up and clearer insight into campaign impact.
Nubikk
Nubikk, a fashion ecommerce brand, used Spotler Mail+ as part of a broader personalisation strategy that combined customer behaviour, product data and lifecycle triggers. By activating dynamic content, behavioural segments and automated lifecycle emails, Nubikk increased relevance across newsletters, abandoned browse reminders and tailored product suggestions. The result was higher engagement, stronger conversion and a more personalised shopping experience.
Speed up email production and improve performance without complexity
Explore Spotler Mail+ or request a demo to see it work with your own data.
Frequently asked questions
Is Spotler Mail+ suitable for small teams?
Yes. Mail+ is designed to be accessible and structured, without requiring developers or complex technical setup. Small and mid-sized teams can use templates, automation and CRM synchronisation to work efficiently while maintaining control.
Can I personalise emails without coding?
Yes. Dynamic content lets you personalise blocks using profile data, tags and behaviour.
Will Spotler Mail+ improve deliverability?
Mail+ includes domain setup guidance, engagement filtering and list hygiene tools to support inbox placement.
Can I automate follow-up campaigns?
Yes. You can build automated email sequences triggered by behaviour, dates or list changes.
Does Mail+ integrate with my CRM or webshop platform?
Mail+ integrates with CRM systems such as Spotler CRM, Salesforce, Microsoft Dynamics and AFAS, as well as ecommerce platforms like Magento and WooCommerce. You can synchronise contacts and segmented lists and send engagement data back to the CRM at contact level. A REST API is available for custom integrations.
Can I use Mail+ with my CDP for personalised ecommerce journeys?
Yes. Mail+ can connect to your CDP to activate behavioural, profile and purchase data in email campaigns. This enables real-time segmentation and personalised lifecycle messaging such as product recommendations, reactivation and post-purchase flows.
Can Mail+ support ecommerce automation such as abandoned cart and back-in-stock emails?
Yes. Mail+ supports automated ecommerce journeys triggered by customer behaviour and product data. This includes abandoned cart and browse abandonment flows, back-in-stock notifications, price-drop campaigns and post-purchase follow-ups.