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A strong brand attracts the right people. Whether it’s customers or talent, recognisability and credibility make the difference. Arthur & Brent helps companies to clearly define their identity, so that they stand out in a crowded market.
Corporate branding that sticks
Who are you? What do you stand for? And – more importantly – how do you ensure that others understand and remember that? Arthur & Brent helps brands grow by defining their identity with crystal clarity. No standard logo and a few nice words, but a brand story that is right, tangible and permeates everything. In this way, they build brands that not only stand out, but also stick.
Employer branding that works
Every employer wants to attract talent. So how do you ensure that the right talent chooses you? Arthur & Brent helps companies to distinguish themselves with an authentic and credible employer brand. No standard stories and cheesy one-liners, but employer branding that shows the target group what employers really stand for.
Job marketing with guts and results
Arthur & Brent do not believe in ‘post & pray’, but in creative, strategic and measurable job marketing. These campaigns reach beyond traditional recruitment methods. In addition to active job seekers, they also reach the much larger group of latent job seekers—people who may not be looking directly, but are open to the right opportunity. A strategic campaign ensures that you reach them at the right time and get them moving.
Fivoor is a major player in forensic and specialist psychiatry, with 36 locations and 1800+ employees. Recruiting and retaining employees is also a major challenge for them. Arthur & Brent gave their corporate and employer brand a strategic makeover—a boost that gave them direction and energy to realize their ambitions. With clear positioning and honest storytelling, the real story of Fivoor was conveyed. This not only attracted the right candidates, but also strengthened the trust in Fivoor as an employer.
AZL is one of the larger pension providers in the Netherlands. With the drastic changes in the pension system, consolidation is also expected in the market. This was the moment for AZL to position itself stronger and more visible. In inspiring sessions with employees and the management team, Arthur & Brent brought out the core of the brand. The result: a positioning strategy that prepares AZL for the future and clearly communicates its strength and ambitions.