Over recent weeks, Spotler Netherlands has been in discussions with X (formerly Twitter) to secure the most comprehensive Enterprise API agreement from the social media platform. This ensures that Spotler NL can continue to deliver seamless integration with Spotler Engage. We are pleased to announce the successful renewal of the contract, which allows us to offer our clients uninterrupted continuity in their X integration.
X remains a sentiment benchmark
Although the number of overall users may be declining, X continues to be one of the highest‑volume channels within Spotler Engage in terms of message traffic. Indeed, according to the Dutch Social Media Monitor 2025 by Newcom, daily use of X is on the rise again in 2025.
Users increasingly turn to X to voice opinions and draw attention to topics via one or more hashtags. As a result, it remains a vital channel for filtering and monitoring news and current events.
Contract renewal with X
Spotler NL has maintained a paid Enterprise agreement with X for many years. With the recent renewal, we retain access to the API that handles message traffic with X for monitoring and/or webcare purposes.
For a significant number of our Spotler Engage clients, X serves as an essential source of information for insights and decision making. Within Spotler Engage, users can create searches based on relevant themes or campaign content, gaining visibility into search volume, reach and sentiment. Users can also respond proactively to X messages directly from Spotler Engage.
“By continuing to provide X‑data, we can ensure our users maintain a complete view of external signals. Of course, in a secure manner, as they expect from us and as they are accustomed to.”
– Alexander de Ruiter, CEO, Spotler NL
Safe media monitoring with Spotler Engage
Spotler indexes over 550,000 different online sources each day for media monitoring including X, Meta platforms, and thousands of blogs, forums and news websites. This data is made available in Spotler Engage. Importantly, the data remains the property of the original platforms and Spotler adheres strictly to their usage policies. Only data legally permitted to be displayed is shown. If users wish to prevent their X messages from being used for AI training, they can set this preference directly in their own X-account.
Our software users are assured that displayed data complies with copyright law, GDPR, and the terms and conditions of integrated platforms such as X. Spotler also observes limitations regarding the display of personal data; for monitoring purposes, often pseudonymised data suffices.
Looking for Engage + X integration in action?
Interested in how the Spotler Engage integration with X works? If your current social media monitoring platform no longer supports an X integration and you’re considering switching to Spotler Engage, you can easily schedule a demo. We’d be happy to answer all your questions.
