On April 22, 2025, the twentieth edition of the Emerce100. was published – and once again, Spotler’s performance stands out across multiple categories. In the competitive ‘Email Marketing Software’ category, Spotler secured an impressive 4.5 stars for Spotler Mail+, reinforcing our strong position in the market.
Meanwhile, in ‘Analytics & Optimisation Software’, Spotler Activate and Spotler Activate Search earned 4.5 and 5 stars respectively – a clear testament to the impact of data-driven marketing solutions.
But the highlight this year? Spotler Engage achieved a stellar 5.5 stars in the ‘Social Software’ category – the highest score among all our solutions.
Motivaction’s research confirms that our software delivers exceptional value to both our customers and partners, reinforcing Spotler as a trusted choice.
About the research
The Emerce100 was once a survey of 100 online companies, but today there are more than a thousand. They are all examined by the research agency Motivaction. The best scoring companies receive a maximum of seven stars, but for most organizations the rating fluctuates between three and five stars.
Companies are assessed on criteria such as ‘knowledge/know-how’, ‘price-quality ratio’, ‘reliability’ and ‘flexibility’.
How does Spotler score?
Category: E-mail marketing software
Spotler Mail+ 
Category: Analytics & Optimisation Software
Spotler Activate Search
Spotler Activate
Category: Social software
Spotler Engage
Category: Agency groups
Spotler Group
Score is based on a seven-point scale. The number of stars is therefore a maximum of seven.
Good at email marketing automation
“The great thing about the Motivation research is that it is a real brand image research. It gives an idea of the appreciation of our software by parties who really know the software. We look forward to this research every year. And this year too, our e-mail marketing automation software Spotler Mail+ scores exceptionally well. Thanks to all customers and partners who mentioned us and who expressed their appreciation for our products,” says Mark van den Berg, CMO Spotler Group.
CDP and Search software of unparalleled quality
Mark continues: “Of course, we know better than anyone that with Spotler Activate Search (formerly Sooqr Search) and with our CDP Spotler Activate (formerly Squeezely) we bring products of unprecedented quality to the market. It is software that helps marketers to communicate marketing communications in a fully personalized and therefore super relevant way. And how wonderful it is that this appreciation is also given by our customers and partners. We are really very proud of that.”
Chatbots, WhatsApp, live chat, media monitoring and more
Mark continues: “Social software refers to all software that allows you to come into direct contact with your prospects and customers. This can be done via chatbot technology, via social media monitoring or via WhatsApp for Business. Or via Facebook, for example. Much is possible. We market all these forms of direct and social contact as Spotler Engage (formerly OBI4wan). But other than that, it’s great to see that all our efforts to bring great software to market are appreciated. Many thanks for so much trust and appreciation,”
Interested in our social software?
Contact our specialists and schedule an online demo. We would be happy to discuss with you what Spotler can do for you.
