On April 22, 2025, the twentieth edition of the Emerce100. was published – and once again, Spotler’s performance stands out across multiple categories. Spotler Engage was the absolute winner in the category ‘Social Software‘ with 5.5 stars. A nice confirmation of the power of our platform for social engagement.
In the category ‘Analytics & Optimisation Software’, Spotler Activate and Spotler Activate Search earned 4.5 and 5 stars respectively – a clear testament to the impact of data-driven marketing solutions.
In the competitive ‘Email Marketing Software’ category, Spotler secured an impressive 4.5 stars for Spotler Mail+, reinforcing our strong position in the market.
Motivaction’s research confirms that our software delivers exceptional value to both our customers and partners, reinforcing Spotler as a trusted choice.
About the research
The Emerce100 was once a survey of 100 online companies, but today there are more than a thousand. They are all examined by the research agency Motivaction. The best scoring companies receive a maximum of seven stars, but for most organizations the rating fluctuates between three and five stars.
Companies are assessed on criteria such as ‘knowledge/know-how’, ‘price-quality ratio’, ‘reliability’ and ‘flexibility’.
How does Spotler score?
Category: Social software
Spotler Engage 
Category: Analytics & Optimisation Software
Spotler Activate Search
Spotler Activate
Category: Email marketing software
Spotler Mail+
Category: Agency groups
Spotler Group
Score is based on a seven-point scale. The number of stars is therefore a maximum of seven.
Happy with the results
“The great thing about the Motivation research is that it is a real brand image research. It gives an idea of the appreciation of our software by parties who really know the software. We look forward to this research every year. Thanks to all customers and partners who mentioned us and who expressed their appreciation for our products,” says Mark van den Berg, CMO Spotler Group.
Chatbots, WhatsApp, live chat, media monitoring and more
“This year our social software Spotler Engage (formerly OBI4wan) is scoring well again. Social software refers to all software that allows you to come into direct contact with your prospects and customers. This can be done via chatbot technology, via social media monitoring or via WhatsApp for Business. Or via Facebook, for example. Much is possible. We market all these forms of direct and social contact as Spotler Engage,” says Mark.
CDP and Search software of unparalleled quality
Mark continues: “Of course, we know better than anyone that with Spotler Activate Search (formerly Sooqr Search) and with our CDP Spotler Activate (formerly Squeezely) we bring products of unprecedented quality to the market. It is software that helps marketers to communicate marketing communications in a fully personalized and therefore super relevant way. And how wonderful it is that this appreciation is also given by our customers and partners. We are really very proud of that.”
Good at email marketing automation
Mark continues: “And this year too, our e-mail marketing automation software Spotler Mail+ scores exceptionally well. But other than that, it’s great to see that all our efforts to bring great software to market are appreciated. Many thanks for so much trust and appreciation,”
Interested in our software?
Contact our specialists and schedule an online demo. We would be happy to discuss with you what Spotler can do for you.
