Email marketing: it’s a profession in its own right. In practice, attachments in Outlook are still often used; a lot of time is lost transferring images, and brand style guidelines are poorly adhered to. Not to mention GDPR compliance. It’s time to share five reasons why adding an email tool to your Brand Portal can lead to fewer headaches.
You make use of a single platform
If you’re using a mediabank and an external email tool, you’ve probably noticed that you keep downloading images from the mediabank only to upload them again in the email tool. This is time-consuming and not particularly enjoyable.
By integrating newsletters into your Brand Portal, you completely eliminate these time-consuming tasks. Your carefully compiled and maintained collection of images can be accessed directly from the email tool, eliminating the need to upload or download photos. Moreover, photos are optimized for use in email.
Control over image use
Besides the time loss we previously mentioned, maintaining control over the correct use of images is another sore point. Especially when several people are sending different newsletters, it’s almost impossible to keep the images stored in an external tool “in sync” with the approved images in your media bank.
Additionally, it happens too often that people “shop” on Google for suitable photos. Especially users without a background in communication or marketing do not consider the usage rights of such images. And that can lead to unpleasant situations, or even claims.
Newsletters use the approved images from your media bank directly. This way, you ensure that the images enhance your brand appropriately and prevent external images from sources like Google from being added to mailings.
3. No more worries about users who unsubscribe
How do you and your colleagues currently ensure that recipients can unsubscribe from your newsletter? Managing so-called opt-outs is often manual labour and almost impossible to handle. This, while the GDPR mandates that users can unsubscribe at any time.
When you activate the newsletter module in your Brand Portal, the unsubscribe process is secured. As a result, it’s impossible to accidentally email recipients after they have unsubscribed, preventing spam complaints.
4. No specialist knowledge required
Our mantra is fast, simple, self. This means that everyone in your organisation, regardless of their background or design skills, should be able to quickly, simply, and independently create expressions. This includes email newsletters. The brand style guidelines are already applied to all elements of your email newsletter, so even the least digitally skilled users can manage. And by “everyone,” we mean everyone. Even your colleagues from account management, HR, or facility services can easily put together a professional newsletter, which you, as a communication professional, can only be proud of.
5. Comply with GDPR
To say the least, the privacy legislation within the EU does not exactly align with that of the United States. Our European GDPR (General Data Protection Regulation, or AVG in Dutch) prescribes, among other things, that personal data must be stored within the European Economic Area (EEA). And many email tools have American roots and store their data on servers in the US.
We deliberately store all our customers’ data on servers within the EU, so you don’t have to worry about GDPR compliance on this front. Additionally, we are ISO27001 certified, and our Chief Information Security Officer (CISO) continuously and closely monitors our privacy and security protocols and processes.
Bonus: as a communication professional, you can confidently let other colleagues get to work
With the addition of newsletters, you elevate your Brand Portal to a Communication Portal, so your colleagues, regardless of their department or experience with email tools, can quickly, simply, and independently send newsletters, campaigns, or internal mailings. This takes less off your shoulders, while you’re still assured of the correct application of the brand style guidelines and offer your colleagues a professional alternative.
