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Black Friday Marketing Hub
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BF Marketing Hub
Featured
Black Friday Marketing Hub
Stress less. Sell more. Your toolkit for turning peak pressure into sales and customer loyalty. Everything you need for a successful campaign can be found in our hub.
WhatsApp vs Email: which channel really connects with today’s buyers?
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Blog
WhatsApp vs Email: which channel really connects with today’s buyers?
Richard Wall
17-10-2025
Compare their strengths of these channels, from GDPR to engagement, and see how using both drives better buyer relationships. Read the blog!
No, Halloween won’t send you to spam: email deliverability myths debunked
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Blog
No, Halloween won’t send you to spam: email deliverability myths debunked
Andy Gilhooley
17-10-2025
Worried “Halloween” or 🎃 in your subject line will tank deliverability? Don’t be. Learn what actually matters for inbox placement this season.
Kickstart your campaign: how to get quick results with Spotler Activate
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Blog
Kickstart your campaign: how to get quick results with Spotler Activate
Anastasia Pop
15-10-2025
Quickly activate successful campaigns with Spotler Activate. Use proven journeys for more revenue, customer retention and rapid growth.
Google Update: What’s changed in Gmail and Postmaster Tools?
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Blog
Google Update: What’s changed in Gmail and Postmaster Tools?
Richard Wall
08-10-2025
Google refines email deliverability with smarter Gmail sorting and Postmaster Tools v2 insights for better sender performance.
Commerce @ the Castle
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Event
04
Nov
Commerce @ the Castle
Visit Commerce @ the Castle on 4 November—the e-commerce event organised by XSARUS, with Spotler as proud sponsor. Sign up now!
The secrets to retaining Black Friday buyers this festive season
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Blog
The secrets to retaining Black Friday buyers this festive season
Andy Gilhooley
25-09-2025
Learn how to turn one-time Black Friday shoppers into loyal customers with festive flows, retention tactics and post-purchase engagement.
Black Friday campaign planning
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Infographic
Black Friday campaign planning
Boost your Black Friday marketing with this quick-reference infographic which polled ecommerce marketers on planning!
The 5 types of Black Friday customers – and how to respond to each
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Blog
The 5 types of Black Friday customers – and how to respond to each
Richard Wall
23-09-2025
Loyalists, Researchers, and Impulse Buyers are all after different things from you this Black Friday. Are you set up to give it to them?