Checklist: Lead Scoring Card

Lead scoring is a method used in B2B marketing to evaluate and prioritise potential customers (leads) based on their likelihood to engage and interest in a company’s product or service. You do this by awarding points based on certain demographic characteristics and online behaviour.

The goal:

• Identify which leads are most likely to convert into customers;
• Allow the sales team to focus on high-priority leads;
• Optimise their time and resources effectively.

This Lead Scoring Card will help you set up your own lead scoring model, so download it and get started today.