Checklist: Lead Scoring Card

Lead scoring is a method used in B2B marketing to evaluate and prioritise potential customers (leads) based on their likelihood to engage and interest in a company’s product or service. You do this by awarding points based on online behaviour.

The goal:

  • Identify which leads are most likely to convert into customers;
  • Allow the sales team to focus on high-priority leads;
  • Optimise their time and resources effectively.

This Lead Scoring Card will help you set up your own lead scoring model, so download it and get started today.

Lead scoring card for B2B

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