Blind Carbon Copy (BCC)

BCC is a feature in email that lets you privately send a message to someone. When you add an email address to the BCC field, the BCC recipient receives your message like everyone else, but their email address is hidden from the main recipients and from any other BCC recipients. In other words, they’re invisible on the “To” and “CC” lines.

In marketing, automated messages can be set to include a BCC line for tracking or compliance reasons. For instance, a copy of client communication might be BCC’d to a CRM-connected address to log the message automatically.

Keep expanding your knowledge

What is email marketing automation
Why your WordPress site keeps losing emails, and what to do
Sent or delivered: Do insurers really know what happens to their emails?
Your transactional emails can make Google Analytics more accurate
The welcome journey – the most important email campaign you’ll ever send?
Is Black Friday worth it for visitor attractions?
From first interest to lifelong member: Lessons in lifecycle marketing for sport
A/B Tests and Control Group Testing for email marketing
Five email mistakes you can fix tomorrow
Email marketing segmentation: How to get it right