BCC is a feature in email that lets you privately send a message to someone. When you add an email address to the BCC field, the BCC recipient receives your message like everyone else, but their email address is hidden from the main recipients and from any other BCC recipients. In other words, they’re invisible on the “To” and “CC” lines.
In marketing, automated messages can be set to include a BCC line for tracking or compliance reasons. For instance, a copy of client communication might be BCC’d to a CRM-connected address to log the message automatically.
Gmail AI Overviews summarise emails automatically. What does this mean for email marketers? Learn how it works and how to stay visible.
Learn what a WhatsApp chatbot is, how it works, and how businesses use it for customer support, automation, and lead generation.
Email accessibility helps humans and AI interpret your content. Learn how structured, accessible emails improve clarity and inbox performance.
On Tuesday 9 June, we're attending the first ever Study Choice & Strategy Congress, bringing together marketing and communications professionals from MBO, HBO and WO.
Doctolib relies on Spotler SendPro to handle large-scale, compliant, and mission-critical transactional communications.
Discover 6 triggered email campaigns travel brands can use to increase bookings, recover abandoned searches and grow ancillary revenue.
Most travel bookings fail due to hesitation, not price. Learn how reassurance-led email marketing helps travel brands build trust and drive bookings.
Travel research now spans AI, social and OTAs. Learn how travel brands can connect touchpoints and drive bookings with a smarter marketing cloud approach.
Luxury Coastal wanted its marketing to reflect the same premium, personalised experience its guests enjoy.
Travel booking journeys aren’t linear. Discover why ecommerce-first platforms fall short and what travel brands should look for instead.