Marketing Calendar 2025
Practical knowledge and information about marketing
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The smart B2B CRM buyer’s guide: 10 must-know factors before you choose
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Guide
The smart B2B CRM buyer’s guide: 10 must-know factors before you choose
With so many CRM platforms claiming to “boost productivity” or “streamline sales”, how to cut through the noise?
10 Marketing Automation campaign ideas for Higher Education
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10 Marketing Automation campaign ideas for Higher Education
Universities automate their student communications. How? Check our 10 ideas for automations that enable you to optimise the student lifecycle.
8 essential ways the Higher Education sector can gain value from Marketing Automation
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8 essential ways the Higher Education sector can gain value from Marketing Automation
Marketing automation done well can build relationships with prospective and current students, and keep connecting with alumni.
A fair comparison of Mail+ and MailPro
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A fair comparison of Mail+ and MailPro
Tom Meijer (XXL Nutrition) provides a fair comparison between Spotler’s email marketing software packages Mail+ and MailPro for application in e-commerce.
How do you apply tagging and scoring?
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How do you apply tagging and scoring?
With tagging and scoring, you segment contacts and determine lead priority based on interactions. Discover how to apply this cleverly.
How does predictive AI work?
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Guide
How does predictive AI work?
Predictive AI uses historical data, algorithms and machine learning models to predict future outcomes or trends.
What is generative AI?
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Guide
What is generative AI?
Generative AI is a form of artificial intelligence that creates original content, such as texts, images and videos. How it works.
What is site search?
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What is site search?
Site search is important for marketers because it is a functionality that helps visitors in their search behaviour, but how does it work?
Harnessing the power of WhatsApp marketing: a comprehensive guide
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Harnessing the power of WhatsApp marketing: a comprehensive guide
We explain what WhatsApp Marketing is, we show use cases, examples and show you how you can benefit from WhatsApp Marketing.
Your guide to Black Friday Success
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Your guide to Black Friday Success
According to recent studies, email can drive up to 25% of Black Friday revenue. Let’s explore how you can optimise your Black Friday campaigns.
How to turn Black Friday shoppers into Loyal Customers
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Guide
How to turn Black Friday shoppers into Loyal Customers
SpotlerLeads is Spotler’s lead generation platform for marketers. Identify your website visitors, track their actions and add them to nurture streams.
Advanced Email Series: Data Capture
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Guide
Advanced Email Series: Data Capture
Personalisation makes the difference in eCommerce. In this guide we show you how to start personalising your website in 4 easy steps.