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Webcare is more than customer service
Guide
Webcare is more than customer service

Are you fully aware of the added value of online customer service for your organisation? In this guide we’re showing you how that works.

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The smart B2B CRM buyer’s guide: 10 must-know factors before you choose
Guide
The smart B2B CRM buyer’s guide: 10 must-know factors before you choose

With so many CRM platforms claiming to “boost productivity” or “streamline sales”, how to cut through the noise?

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10 Marketing Automation campaign ideas for Higher Education
Guide
10 Marketing Automation campaign ideas for Higher Education

Universities automate their student communications. How? Check our 10 ideas for automations that enable you to optimise the student lifecycle.

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8 essential ways the Higher Education sector can gain value from Marketing Automation
Guide
8 essential ways the Higher Education sector can gain value from Marketing Automation

Marketing automation done well can build relationships with prospective and current students, and keep connecting with alumni.

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How to conduct the perfect post‑event survey
Guide
How to conduct the perfect post‑event survey

A survey is a powerful tool to measure your event goals. Conducting one is not easy. This guide shows you how to create the perfect survey for your next event.

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A fair comparison of Mail+ and MailPro
Guide
A fair comparison of Mail+ and MailPro

Tom Meijer (XXL Nutrition) provides a fair comparison between Spotler’s email marketing software packages Mail+ and MailPro for application in e-commerce.

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How do you apply tagging and scoring?
Guide
How do you apply tagging and scoring?

With tagging and scoring, you segment contacts and determine lead priority based on interactions. Discover how to apply this cleverly.

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How does predictive AI work?
Guide
How does predictive AI work?

Predictive AI uses historical data, algorithms and machine learning models to predict future outcomes or trends.

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What is generative AI?
Guide
What is generative AI?

Generative AI is a form of artificial intelligence that creates original content, such as texts, images and videos. How it works.

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What is site search?
Guide
What is site search?

Site search is important for marketers because it is a functionality that helps visitors in their search behaviour, but how does it work?

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Harnessing the power of WhatsApp marketing: a comprehensive guide
Guide
Harnessing the power of WhatsApp marketing: a comprehensive guide

We explain what WhatsApp Marketing is, we show use cases, examples and show you how you can benefit from WhatsApp Marketing.

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Your guide to Black Friday Success
Guide
Your guide to Black Friday Success

According to recent studies, email can drive up to 25% of Black Friday revenue. Let’s explore how you can optimise your Black Friday campaigns.

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