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Email marketing held its ground in 2025. Open rates edged upward, click behaviour recovered, and marketers spread their campaigns more evenly across the year.

Spain's 2025 GDMA email benchmark shows a major deliverability turnaround, but opens, clicks and spam complaints reveal where the real work still lies.

Every year, the GDMA Email Benchmark gives us a rare look across borders: billions of emails, thirty-plus countries, one shared dataset.

A practical take on the Litmus 2026 report, covering AI, email strategy, team pressure, and what’s driving results now.

Over the past years, the three mayor email clients have each introduced AI features. We're exploring how they work.

Learn how to design emails that hold up in dark mode, with practical tips, real examples, and code that works.

Gmail and Outlook now use AI to filter, summarise and rank emails. Discover what the AI Inbox means for engagement, inbox placement and your campaigns.

Gmail AI Overviews summarise emails automatically. What does this mean for email marketers? Learn how it works and how to stay visible.

Email accessibility helps humans and AI interpret your content. Learn how structured, accessible emails improve clarity and inbox performance.

Your emails aren't just being opened or ignored anymore. They're being interpreted, summarised, and judged by AI before a human even sees them.