Finding ways to build and nurture meaningful connections with your audience can be challenging. That’s why we’re excited to introduce the addition of Threads as a publishing channel in Spotler Engage!

The platform offers unique opportunities for real-time interaction and community building. So, let’s explore why Threads is worth your attention and how you can incorporate it into your social media strategy for maximum impact.

What is Threads?  

Threads, created by Meta as a response to social media platforms like X (formerly Twitter), is a text-focused platform built around creating conversations.

Thanks to its seamless integration with Instagram, Threads brings together a diverse audience eager to engage in open discussions.

Its audience includes Gen Z, Millennials, and professionals, but the platform’s conversational nature makes it appealing across a variety of demographics.

What type of content are users generally looking for?

Quick, informal content

From memes and trending jokes to concise thoughts, Threads provides a space to showcase your brand’s personality in a fun and engaging way.

London’s museums look imposing from the outside, so a “see inside” social post like this is a great idea to encourage visitors to step through the doors

Announcements

Businesses use Threads to share real-time updates, such as product launches, service announcements, or event details.

Social media is perfect for building excitement around big events. By sharing mobile-shot video, The O2 Arena encourages attendees to do the same for maximum impact.

Discussions and Q&As

The platform’s text-focused nature makes it ideal for hosting discussions, answering questions, and sparking meaningful conversations.

It can be easier to start meaningful conversations on social than in person, as there’s a level of anonymity

Why are brands tapping into Threads?

As with every channel, Threads as well is used to fulfil different business goals. Since its launch, brands are increasingly turning to Threads to:

  • Provide rapid customer support in a conversational format. 
  • Build loyalty through direct audience interactions.
  • Gain visibility by sharing industry insights, thought leadership, and brand updates.

How do you know if Threads is the right platform for you?

While Threads offers exciting opportunities, there are some factors marketers can evaluate when determining whether it  aligns with their brand’s goals and audience. Here’s how to evaluate its fit and make the most of it:

Understand your audience

If your audience values conversational and real-time interactions, Threads could be a great addition to your strategy. For example, government organisations and telecom providers found Threads effective for fostering transparent and direct communication with their communities.

Set a goal

Before adding a new channel to your communication stack, align your general business goals with the purpose different social platforms serve. In the case of Threads, you could refer to:

Community engagement

Build and nurture a loyal community by directly interacting with followers. Threads is great for sharing live updates, behind-the-scenes content or quick thoughts. To track results, measure shares, replies or likes.

The National Gallery use their Threads account to dispel the “stuffiness” of art and make it fun and engaging

Brand awareness

Given its focus on community and community engagement, Threads can be a good channel to spark discussions on topics relevant to your niche, increasing your brand’s authority. You can also leverage Threads’ informal nature to connect with your audience through humour, trending topics, and relatable content.

Nothing brings British people together like tea chat! Lidl take advantage of this to drive conversations and make sure their friendly tone carries over from posts to replies

Customer support

One of the main goals of Threads as a social platform is to encourage 2-way conversations. If your goal is to offer a better customer support, Threads gives you the option to quickly reply to inquiries and feedback they leave as comments to your posts.

Maybe not the answer @abbgaylebailey wanted, but it’s important to reply when customers use Threads to ask you questions!

Monitor and optimise

As with any platform, success on Threads requires ongoing evaluation. With Spotler Engage, you can publish, reply questions left as comments to your posts, and measure results alongside your other social channels for a cohesive strategy.

Threads Success Stories

During our beta program, several Spotler customers explored Threads and found creative ways to use the platform:

  • Government Organisations: Shared real-time service updates and engaged directly with citizens to foster trust and transparency.
  • Telecom Providers: Used Threads to provide rapid customer support, announce network improvements, and spark conversations about industry trends.

These examples demonstrate how diverse organisations can effectively use Threads to engage audiences and achieve their goals.

Final Thoughts

Threads represents an exciting opportunity for marketers to connect with their audience through real-time, conversational content. By incorporating Threads into your strategy, you can foster deeper engagement, showcase your brand’s personality, and establish thought leadership in your niche.

With Spotler Engage’s integration, managing Threads alongside your other social platforms has never been easier!

Curious what Threads looks like in Spotler Engage? Sign up for a demo.