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Practical knowledge and information about marketing
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How to create great subject lines
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Whitepaper
How to create great subject lines
When a subject line works well, do you know why?
Our new whitepaper unpacks 8 different ways to make your subject lines eye-catching and effective.
ChatGPT in Email Marketing
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Whitepaper
ChatGPT in Email Marketing
We’ve put ChatGPT to the test, asking it to produce subject lines, snippets, and content blocks for our emails.
Read about how we got on!
Marketing Calendar 2024
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Whitepaper
Marketing Calendar 2024
Get hold of our Key Dates calendar and get ahead of all the theme days you can build your marketing around. No more scrambling for a witty subject line or a tenuous link; get them in the plan ahead of time!
Customer Loyalty in B2B
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Whitepaper
Customer Loyalty in B2B
How do you build a loyal customer base in B2B? It starts with trust in your products or your services. It then shows in the way you answer follow-up questions, offer support and keep your customers happy and engaged.
Design in e‑mail marketing
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Whitepaper
Design in e‑mail marketing
From typography choices and white space to interactivity, we’ve gathered 24 design elements to make your emails pop!