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Marketing Calendar 2025
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Whitepaper
Marketing Calendar 2025
We’ve gathered some of the most interesting dates of 2025 into a handy marketing calendar, so you can plan your campaigns for real impact.
Prepare for the holidays
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Whitepaper
Prepare for the holidays
November & December are packed with holidays around which you can build campaigns. This whitepaper will help you through that rush.
How to launch your subscription service
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Whitepaper
How to launch your subscription service
Subscription services have boomed over the past few years. Within this guide we look at the key benefits of a subscription-based model
More conversations with email
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Whitepaper
More conversations with email
Email opens & clicks are a good start, but you want to convert your readers. We’ve gatherered 21 tested techniques you can use today.
How to create great subject lines
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Whitepaper
How to create great subject lines
When a subject line works well, do you know why? Our new whitepaper unpacks 8 different ways to make your subject lines eye-catching and effective.
Applying Lead Management Software Successfully
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Whitepaper
Applying Lead Management Software Successfully
Did you know that 95% of your visitors leave your website without taking any action? What a shame you can’t see who they are…. Or can you?
WhatsApp proactive messaging
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Whitepaper
WhatsApp proactive messaging
With 2.7 billion users worldwide, chances are that your clients are on WhatsApp. This guide looks at 5 ways businesses can use WhatsApp.
Marketing Calendar 2024
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Whitepaper
Marketing Calendar 2024
Get hold of our Key Dates calendar and get ahead of all the theme days you can build your marketing around. No more scrambling for a witty subject line or a tenuous link; get them in the plan ahead of time!
ChatGPT in Email Marketing
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Whitepaper
ChatGPT in Email Marketing
We’ve put ChatGPT to the test, asking it to produce subject lines, snippets, and content blocks for our emails. Read about how we got on!
Customer Loyalty in B2B
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Whitepaper
Customer Loyalty in B2B
How do you build a loyal customer base in B2B? It starts with trust in your products or your services. It then shows in the way you answer follow-up questions, offer support and keep your customers happy and engaged.
Design in email marketing
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Whitepaper
Design in email marketing
From typography choices and white space to interactivity, we’ve gathered 24 design elements to make your emails pop!