Marketing Calendar 2026
Click-through-rate (CTR)
Click-through rate, often shortened to CTR, measures how frequently people click on a link, ad, or call-to-action after seeing it. Imagine you’ve just sent an email campaign to promote a free demo of your software. If 1,000 people opened the email and 50 clicked the “Book a Demo” button, that would give you a CTR of 5%. Simple enough, but behind that percentage lies a lot of insight.
The click-through rate tells you how compelling your message is to those receiving it. Whether it’s a Google search ad, a display banner, a social media post, or a link in your newsletter, CTR reflects how well you’re encouraging your audience to take that next step.
It’s calculated as (Number of clicks / Number of impressions) x 100 = Click-through rate (%):
| ( | ) | / | ( | ) | * 100 = |
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Key Marketing Dates 2026
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Calendar
Key Marketing Dates 2026
Add some extra sparkle to your campaigns by pinning them to the big dates and events of 2026. See all key dates in our handy calendar.