WhatsApp has become a powerful platform for businesses to communicate directly with customers. To get the most out of WhatsApp Marketing, it is essential to know what to do and what not to do.
In this blog, we want to offer you useful tips to perform your WhatsApp activities in the right way.
Do’s of WhatsApp Marketing
Segment your audience
Divide your contacts into audiences. You can use customer behaviour, demographics, purchase history, customer journey, or interests to send more targeted messages that better match the specific needs of these target groups.
Personalise your messages
Send relevant and personalised messages that match the needs of your customers. Use the recipient’s name and tailor your content to previous interactions.
Use engaging multimedia content
Add images, videos and voice messages to make your messages more interactive and engaging. This can surprise your recipients and increase their engagement and encourage interaction.
Get explicit consent
This is perhaps the most important first step when getting started with WhatsApp marketing. Make sure you have the recipient’s consent before sending messages. This is not only a legal requirement, but also helps build trust with your target group.
Leverage WhatsApp Business tools
Use features like the WhatsApp Business API to automate messaging, integrate CRM systems, and efficiently send and manage bulk messages. It is also useful to have a central inbox for employees who need to receive responses to your WhatsApp communications.
Encourage two-way communication
Encourage customers to ask questions and provide feedback. This promotes valuable interactions and strengthens customer relationships. Make sure you respond within a reasonable time frame and use automatic replies for frequently asked questions.
Monitor and analyse performance
Analyse your WhatsApp campaigns and look at metrics like open rates, responses, and conversions. Use these insights to improve your strategy.
Don’ts of WhatsApp Marketing
Don’t send unwanted messages
Sending unsolicited promotions can lead to complaints and a ban on your WhatsApp account. Avoid spam and only send messages to users who have given permission.
Don’t ‘spam’ your recipients with too many messages
Limit the number of messages you send. Too many messages can irritate customers. It is better to focus on quality instead of quantity.
Avoid meaningless messages
In addition to not ‘texting’ too much with your target group, you should also avoid sending messages just for the sake of sending. So make sure every message is relevant and adapt your content to what is currently going on for your recipient.
Don’t ignore customer feedback
Actively listen to feedback and respond to it. This shows that you value your customers and are willing to make improvements.
Adhere to privacy rules
Protect the privacy of your customers. Never share sensitive information and ensure that you comply with the GDPR legislation.
Don’t forget the unsubscribe option
No matter how fun and relevant your messages are to your customers or recipients, they should be able to unsubscribe from your WhatsApp messages at any time. If you don’t offer this, you are not complying with the law and you come across as unreliable.
Start WhatsApp Marketing Now
WhatsApp Marketing offers businesses a great opportunity to communicate directly with their customers. By applying the right strategies and avoiding pitfalls, you can effectively build relationships and increase conversions. Follow these do’s and don’ts and get the most out of your WhatsApp marketing strategy!
Start WhatsApp Marketing now and request a demo. We are happy to show you how our software Spotler Message can make your organisation successful with WhatsApp marketing.
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