Home Resources Glossary Instagram Advertising

Instagram Advertising

Instagram Advertising refers to running paid promotions on Instagram. Businesses can place ads through sponsored posts, Stories, Reels, and other formats, targeting audiences based on demographics, interests, and behaviours.

This matters because Instagram is a highly visual platform, especially popular among younger audiences. Ads blend into users’ feeds and Stories, giving brands an opportunity to connect through creative images and videos.

For example, a fashion brand could launch Story ads to showcase new products to users interested in fashion and lifestyle content.

Influencer marketing Influencer marketing Previous
IP address IP address Next
Related terms
Facebook Advertising
LinkedIn Advertising
TikTok Advertising

Keep expanding your knowledge

From peak traffic to engaged subscribers
Guide
From peak traffic to engaged subscribers

Big marketing campaigns brings a wave of new sign-ups. Learn how forms, a welcome email and a preference centre keep them engaged.

Read the guide
Permissions, preferences and interests: how to create a sustainable email marketing setup
Guide
Permissions, preferences and interests: how to create a sustainable email marketing setup

Learn how permissions, preferences and interests differ, and build an email setup that stays compliant and easy to target.

Read the guide
The complete guide to email bounces
Guide
The complete guide to email bounces

Learn what causes email bounces, how to calculate your bounce rate, and practical steps to keep your sender reputation and deliverability healthy.

Read the guide
How Neleman makes omnichannel profitable
Case study
How Neleman makes omnichannel profitable

Discover how Neleman made its omnichannel approach more profitable: 18% fewer emails, 21% more revenue per email and 10-23% higher conversion per segment.

Read the case study
Ongefilterd: The feed that’s eating your webshop
Event
19 Nov
Ongefilterd: The feed that’s eating your webshop

Discover how social commerce and agentic AI are changing the customer journey and how brands can stay in control of customer relationships.

View the event
How Kemkens turned service appointments into automatic, multichannel communication
Case study
How Kemkens turned service appointments into automatic, multichannel communication

With Clixz as integration partner, appointments and service moments now trigger communication automatically, without relying on manual follow-up.

Read the case study
How askemo reaches every employee in the channel they’ll actually answer
Case study
How askemo reaches every employee in the channel they’ll actually answer

By routing survey invitations through Spotler SendPro and Message in real time, askemo lets respondents choose email or WhatsApp.

Read the case study
How to set up SendPro SMTP with Microsoft 365 (Exchange Online)
Blog
How to set up SendPro SMTP with Microsoft 365 (Exchange Online)
Nick van Dijk 14-08-2026

Rather than sending mail out through Exchange Online's own path and be limited to a 2,000-recipient rate limit, route it through SendPro instead.

Read the blog
The best email sending APIs in 2026: a developer’s comparison
Guide
The best email sending APIs in 2026: a developer’s comparison

We evaluated eight providers across five criteria that actually matter. Here is what we found.

Read the guide
Modern Lifecycle Marketing for National Governing Bodies
Webinar
Modern Lifecycle Marketing for National Governing Bodies

Join Sport:80 COO & Spotler’s CEX Director for this thought-leadership session introducing the universal member lifecycle marketing.

Watch the webinar
Check all our resources