Ongefilterd: The feed that’s eating your webshop
What happens to the customer journey when the purchase no longer starts on your webshop?
Your customer discovers a product on social media, compares options with the help of AI, and completes their purchase without ever visiting your homepage. Social commerce and agentic AI aren’t just changing where people buy. They’re changing how customers discover brands and make decisions.
At ‘Ongefilterd: De feed die je webshop opvreet‘, De Nieuwe Zaak and industry experts explore this new reality. What do social commerce and agentic AI mean for your e-commerce strategy? What role will your own webshop play in the future? And perhaps most importantly: how do you stay in control of the customer relationship?
Spotler is a Silver Partner of Ongefilterd. Because while new channels may change where the customer journey begins, what you do next with customer data, behaviour and communication only becomes more important.
From a single purchase to a lasting customer relationship
A purchase through a social feed, marketplace or AI assistant is ultimately just one moment. The real challenge starts afterwards.
How do you recognise the same customer across different touchpoints? How do you bring data and behaviour together? And how do you make sure your communication reflects what someone is actually doing?
With Spotler Activate, you bring customer data and behaviour together in one place. This allows you to build relevant audiences and tailor your communication more closely to what each customer does.
Because wherever a purchase begins, as a brand you want to build what comes next: a recognisable, lasting customer relationship.
Let’s talk at Ongefilterd
Spotler will be at Ongefilterd throughout the day.
Drop by our stand and talk to our specialists about customer data, personalisation and marketing automation. Whether it’s bringing together data from different sources, using behaviour to create more relevant customer journeys or building lasting customer relationships in a changing e-commerce landscape.
No sales pitch. Just a good conversation about what these developments could mean for your organisation.
From global trends to your e-commerce strategy
This edition of Ongefilterd focuses entirely on the impact of social commerce and agentic AI on the customer journey.
With speakers including China expert John Lin, retail futurist Howard Saunders, Kristina Pototska from Commerce and experts from De Nieuwe Zaak, the programme moves from global developments and market data to practical business cases for brands and retailers.
More than 250 professionals are expected to attend, all exploring the future of e-commerce, social commerce and customer relationships.
For brands thinking beyond the click
Ongefilterd is for e-commerce, marketing and commercial professionals at brands, retailers and wholesalers who want to understand how social commerce and AI are changing the customer journey.
Where will customers discover your products in the future? What role will your own webshop continue to play? And how do you prevent new sales channels from creating a fragmented customer relationship?
Sound familiar? Then we’d love to see you at Ongefilterd.
Discover what comes after your webshop
Want to understand what social commerce and agentic AI mean for the future of your webshop and your customer relationships?
Register for Ongefilterd for free and meet Spotler on 19 November at the Heineken Experience.