Data Driven Marketing Software | Spotler

Get a demo

Blog

Blogs

Insights we would like to share with you

Resources

Whitepapers

Extensive documents on marketing

Case studies

Success Stories

Get inspired by client cases of customers in various industries

Events

Events

Overview upcoming events and webinars

Guides

Guides

Useful step-by-step plans and in-depth articles

Podcast

Podcast

Experts join us to talk about marketing

Black Friday Marketing Hub

A toolkit to get you started with your Black Friday campaign

About Spotler

About Spotler

Everything about Spotler: who we are, what we do and why we do it.

News & updates

News & updates

Read the latest news about Spotler.

Careers

Careers

Grow your career and become part of the Spotler family.

Contact

Contact

Do you have a question? Contact us!

Trust Center

Trust Center

Learn about data privacy, security, and compliance at Spotler.

Partners

Partner network

Learn about our partner network.

B2B Ecommerce Public Sector Spotler AI Integrations

View all products

CRM & Lead Management

Attract and nurture leads, manage customers, tasks and pipeline

Email Marketing Automation

Send personalised newsletters and automated email campaigns

Event Management

Organise events from invites to registration to check-ins to follow-ups

Website Personalisation

Tailor your content to each visitor by serving content based on page views

Conversational Marketing

Have conversations in real time on the channels your buyers prefer

Social Media Publishing

Manage and monitor all your social content from one place

Read about the Marketing Cloud for B2B

Customer Data Platform

Collect customer data for smart profiling and journeys

Email Marketing Automation

Create smart segments and automations for all your emails

Transactional Emails

Turn essential updates in branded personalised experiences

Search & Merchandising

Help shoppers find products faster and do smart recommendations

WhatsApp, SMS, Social Media

Reach customers with messaging campaigns and social retargeting

Read about the Marketing Cloud for Ecommerce

Email Communication

Send personalised newsletters and automated email campaigns

Event Management

Organise events from invites to registration to check-ins to follow-ups

Webcare

Give your audience the freedom to contact you via their preferred channel

Social Publishing & Monitoring

Manage and monitor all your social content from one place

Read about the Service Cloud for Customer Service

Conversational AI

Automate common queries and answers for fast support

Generative AI

Easily prompt, optimise and translate content in no time

Predictive AI

Predict the value of your customer and their conversions

AI Analytics New

Talk to your data and get the right insides across all channels

Read about Spotler's AI product, features and capabilities

Spotler Connect

Use our own connector platform to integrate any system

Spotler APIs

Customise your integrations with our powerful APIs

CRM Integrations

Connect your email, messaging and event channels with CRM

Ecommerce Integrations

Connect your store to our CDP, email, WhatsApp platforms

Read about our connectors and integrations

Home Resources Glossary Instagram Advertising

Instagram Advertising

Instagram Advertising refers to running paid promotions on Instagram. Businesses can place ads through sponsored posts, Stories, Reels, and other formats, targeting audiences based on demographics, interests, and behaviours.

This matters because Instagram is a highly visual platform, especially popular among younger audiences. Ads blend into users’ feeds and Stories, giving brands an opportunity to connect through creative images and videos.

For example, a fashion brand could launch Story ads to showcase new products to users interested in fashion and lifestyle content.

Related terms

Facebook Advertising

LinkedIn Advertising

TikTok Advertising

Keep expanding your knowledge

Check all our resources

Go to top