Marketing Calendar 2026
Instagram Advertising
Instagram Advertising refers to running paid promotions on Instagram. Businesses can place ads through sponsored posts, Stories, Reels, and other formats, targeting audiences based on demographics, interests, and behaviours.
This matters because Instagram is a highly visual platform, especially popular among younger audiences. Ads blend into users’ feeds and Stories, giving brands an opportunity to connect through creative images and videos.
For example, a fashion brand could launch Story ads to showcase new products to users interested in fashion and lifestyle content.
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5 plug-and-play marketing campaigns using WhatsApp and a CDP
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Blog
5 plug-and-play marketing campaigns using WhatsApp and a CDP
Tom Blijleven
06-01-2026
Many look at WhatsApp for Business as a simple newsletter channel or service chat at best. Get inspired by these 5 ready-to-go marketing examples.
Best practices for good order confirmation emails in eCommerce (2026)
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Blog
Best practices for good order confirmation emails in eCommerce (2026)
Tom Blijleven
23-12-2025
When you are handling orders, in B2B or B2C, order confirmation emails play a critical role in the customer journey. Stop sending boring emails!
Key Marketing Dates 2026
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Calendar
Key Marketing Dates 2026
Add some extra sparkle to your campaigns by pinning them to the big dates and events of 2026. See all key dates in our handy calendar.
The Great British Split Test 2025
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Guide
The Great British Split Test 2025
Does an all-caps subject line grab attention? Where should you put your CTA for max impact? See what Spotler tested on their own audience.
“Breakup emails”: how to re-engage your coldest subscribers
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Blog
“Breakup emails”: how to re-engage your coldest subscribers
Jessica Brick
12-12-2025
Every marketer has a segment they avoid looking at too closely: the cold list.
Events without the Hassle: All the Data, None of the Chaos
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Event
22
Jan
Events without the Hassle: All the Data, None of the Chaos
Get more out of the events you’re already running. Combine efficiency with a professional experience for your attendees and stop leads slipping through the cracks and follow up with ease.
Become the Brand AI Recommends First. Understanding Citation Authority for 2026
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Event
29
Jan
Become the Brand AI Recommends First. Understanding Citation Authority for 2026
One of the biggest emerging opportunities is citation analysis and citation building for AI platforms. Find out how you can get AI to cite your brand via GEO.
Galentine’s Day: the fastest growing seasonal trend marketers should pay attention to
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Blog
Galentine’s Day: the fastest growing seasonal trend marketers should pay attention to
Richard Wall
09-12-2025
Galentine’s Day has grown from a small cultural moment into one of February’s most commercially interesting trends.
How to use personalisation without making it creepy this Valentine’s Day
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Blog
How to use personalisation without making it creepy this Valentine’s Day
Richard Wall
09-12-2025
Buyers want the personal touch, but they don’t want you too close. How do you get the balance right this Valentines Day?
Love, loyalty and LTV: turning Valentine’s shoppers into year-round customers
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Blog
Love, loyalty and LTV: turning Valentine’s shoppers into year-round customers
Richard Wall
09-12-2025
How do you turn your Valentine’s shoppers from spring fling to long-term relationship?