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B2B Commerce Public Sector Spotler AI Integrations

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CRM & Lead Management

Attract and nurture leads, manage customers, tasks and pipeline

Email Marketing Automation

Send personalised newsletters and automated email campaigns

Event Management

Organise events from invites to registration to check-ins to follow-ups

Website Personalisation

Tailor your content to each visitor by serving content based on page views

Conversational Marketing

Have conversations in real time on the channels your buyers prefer

Social Media Publishing

Manage and monitor all your social content from one place

Read about the Marketing Cloud for B2B

Customer Data Platform

Collect customer data for smart profiling and journeys

Email Marketing Automation

Create smart segments and automations for all your emails

Transactional Emails

Turn essential updates in branded personalised experiences

Search & Merchandising

Help shoppers find products faster and do smart recommendations

WhatsApp, SMS, Social Media

Reach customers with messaging campaigns and social retargeting

Read about the Marketing Cloud for Commerce

Email Communication

Send personalised newsletters and automated email campaigns

Event Management

Organise events from invites to registration to check-ins to follow-ups

Webcare

Give your audience the freedom to contact you via their preferred channel

Social Publishing & Monitoring

Manage and monitor all your social content from one place

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Conversational AI

Automate common queries and answers for fast support

Generative AI

Easily prompt, optimise and translate content in no time

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Predict the value of your customer and their conversions

AI Analytics New

Talk to your data and get the right insides across all channels

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CRM Integrations

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Ecommerce Integrations

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Home Resources Glossary Instagram Advertising

Instagram Advertising

Instagram Advertising refers to running paid promotions on Instagram. Businesses can place ads through sponsored posts, Stories, Reels, and other formats, targeting audiences based on demographics, interests, and behaviours.

This matters because Instagram is a highly visual platform, especially popular among younger audiences. Ads blend into users’ feeds and Stories, giving brands an opportunity to connect through creative images and videos.

For example, a fashion brand could launch Story ads to showcase new products to users interested in fashion and lifestyle content.

Related terms

Facebook Advertising

LinkedIn Advertising

TikTok Advertising

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