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Instagram Advertising

Instagram Advertising refers to running paid promotions on Instagram. Businesses can place ads through sponsored posts, Stories, Reels, and other formats, targeting audiences based on demographics, interests, and behaviours.

This matters because Instagram is a highly visual platform, especially popular among younger audiences. Ads blend into users’ feeds and Stories, giving brands an opportunity to connect through creative images and videos.

For example, a fashion brand could launch Story ads to showcase new products to users interested in fashion and lifestyle content.

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