We’re proud to be attending the Sports Technology Alliance (STA) Colorado Summit on 28–29 October 2025, hosted at USA Cycling HQ in Colorado Springs. As an official STA partner, Spotler continues to champion smarter data use and connected technology in sport.
This year’s summit brings together leading National Governing Bodies (NGBs), federations, and partners to explore how participation data can unlock new opportunities across sport. Sessions will cover everything from barrier mapping and data bias to profiling, geographic targeting, and monetisation.
Bringing the power of data to life
Our very own Jack Clay, Head of Customer Experience, will take part in the event, leading a talk and interactive workshop on how sports organisations can translate insight into action. The session will help delegates identify next-year priorities, improve engagement through smarter data, and uncover the commercial value hidden in their membership bases.
“The power of data in sport isn’t just about collecting information – it’s about understanding what drives participation, loyalty, and growth. At Spotler, we’re helping organisations move from insight to impact by connecting data, marketing, and experience in a way that makes every member feel valued.”
Proud partner of the Sports Technology Alliance
As a trusted partner of the Sports Technology Alliance, Spotler shares the STA’s mission to help governing bodies, sports organisations, and commercial partners use data more effectively to grow participation and improve fan and member experiences.
Through our marketing, CRM, and engagement solutions, we help STA members:
- Build a single source of truth for participant and membership data
- Create personalised, data-driven journeys across e-mail, SMS, and digital channels
- Leverage AI-powered insights to identify trends and improve retention
- Ensure GDPR-compliant data management with all data hosted securely in Europe
This partnership reflects our shared commitment to innovation and collaboration across the global sports technology community.
Why it matters
The STA Colorado Summit isn’t just about technology – it’s about shaping the future of participation, equality, and commercial sustainability in sport. By collaborating with other STA partners, we’re helping organisations see sport differently, build stronger connections with their members, and turn insight into measurable growth.
If you’re attending, come and say hello to Jack and the Spotler team at the “From Barriers to Blueprints” workshop on Day Two.
Discover more
Find out how Spotler helps sports organisations turn insight into action.
Explore Spotler for Sports Organisations
