Spotler Group, a European marketing technology company backed by CNBB Equity Partners, has acquired Insocial, a Dutch platform that helps businesses collect and act on customer feedback. With this addition, Spotler gives marketers a new way to understand how customers experience their brand and use those insights to improve journeys and grow loyalty.
Insocial: Experience Management Platform
Founded in 2015 by Lex Groenewegen, Insocial makes it easy for organisations to measure satisfaction across every step of the customer journey. Its tools help teams gather feedback in real time, spot trends, and turn insights into action. The platform is used across a wide range of industries, from retail and services to B2B.
Lex Groenewegen will stay on as CEO and continue to lead the Insocial team. Lex Groenewegen says:
“We’ve always believed that great customer experiences start with listening. By joining Spotler, we can connect feedback directly to marketing and service actions so organisations can build up more insights around profiles in their data platforms so segmentations and profiles get richer for better personalised and relevant campaigns.”
The move supports Spotler’s goal to help marketers work smarter with connected tools that simplify personalisation, automation, and customer engagement. By adding Insocial to its portfolio, Spotler brings customer feedback and journey insights into the heart of day-to-day marketing. And not only that as a pioneer in leveraging AI as an integrated in the world of customer contact, Insocial will bring Spotler customers more options in providing AI-driven customer experiences for their customers.
Expansion of connected specialist tools for marketers
Lee Chadwick, CEO of Spotler Group, says:
“It’s never been more important to really understand your customer. Insocial gives marketers the power to listen and learn, so they can shape journeys that feel more personal and relevant. Powered by AI. We’re excited to welcome Lex and the team.”
With Insocial on board, Spotler Group continues to expand its ecosystem of specialist tools that help marketers deliver better results with less complexity, all in a GDPR-compliant way. Spotler Group now includes over 350 employees serving more than 5,000 customers across Europe.
