Kickstart your campaign: how to get quick results with Spotler Activate 

Activate what already works. Use proven use cases for quick results and step-by-step growth in your marketing.

You have the tools, now it’s time to Activate

You know that Spotler Activate offers a wealth of possibilities. You can build extensive customer journeys, create target groups and automate your marketing from start to finish. But precisely because there are so many possibilities, it can sometimes be difficult to determine where to start. Before you know it, you’re busy sending newsletters and planning promotions, while the Pre-built Journeys remain in the library. 

You’re not alone. Many marketers get stuck between ambition and action. They want to make their campaigns more personal and effective, so that every step in the customer journey contributes to more revenue and less waste. Automation makes that possible, and the great thing is: you don’t have to do everything at once. One activation is enough to see results today.

From potential to progress

Spotler’s Growth Model is based on one simple truth: growth happens in small, achievable steps. The model has four phases: Acquire, Nurture, Convert and Retain, and helps you take the right actions at the right time. 

In this blog, we focus on the two phases that deliver the fastest results: 

• Convert: turning interest into revenue 
• Retain: retaining customers and strengthening relationships. 

Every campaign you activate brings you one step closer to your goals. It’s not about perfect plans, but about getting started. 

You don’t need to have a grand plan to see results, just start with what’s already there. 

Why many marketers get stuck

Everyone knows that quick results are important. The problem is not motivation, but focus. With so many ways to personalise your customer journey, it’s hard to know where to start. 

The Pre-built Journeys & Audiences in Spotler take away that doubt. They are based on proven successes from webshops that use Activate every day. 

They are quick, simple journeys and audiences that you can activate without much effort and deliver immediate results. 

The right mindset to see quick results

You don’t need to roll out an extensive strategy to get started. Think in three simple steps:

1. Choose one journey that fits your goal
2. Fill in the journey with your own content and activate it today
3. Learn from the results and build on them.

This is exactly how the Spotler Growth Model works: Assess > Plan > Result. And the most important step: Do.

Ready to get started? Log in to Spotler Activate, open the Pre-built Journeys & Audiences library, choose your first journey and activate it today.

Convert: Get more out of your existing traffic

You already have visitors. Now it’s time to get more revenue out of them. These journeys help you convert visitors smarter and faster. 

Browse Abandonment – Bring visitors back

• The challenge: visitors browse around and then leave. 
• The solution: automatically remind them of what sparked their interest. 
• The result: more conversions from people who were already interested. 
• Quick win: often the first returning visitors within 24 hours. 

Cereal brand Surreal reacts when you’re about to click away from their website. If you’ve not yet been convinced to buy, a 25% discount is a powerful nudge. 

Abandoned Cart – Recover lost revenue

• The challenge: customers fill their shopping cart, but do not complete the purchase. 
• The solution: send a friendly reminder at the right time. 
• The result: higher conversion rates and a quickly visible return on automation. 
• Quick win: the first recovered order often appears within a few days. 

Wuffles takes a clever, emotion-driven approach. They take the opportunity to remind their customers of the long-term benefit of their product and tie the CTA back to “want[ing] the best for your pup.” 

Price Drop – Turn hesitation into action

• The challenge: visitors wait and do not return. 
• The solution: inform them as soon as a viewed item drops in price. 
• The result: faster purchases and higher product rotation. 
• Quick win: ideal for immediately activating dormant interest. 

Discounts on specific products drive customer attention where you really want it. Prezzo’s offer aims to expand their vegetarian and vegan options beyond strict followers of the diet. 

Retain: Build strong customer relationships 

After conversion comes connection. These journeys strengthen trust and loyalty, the core of the Retain phase. 

Welcome Flow After Popup – Make the first impression unforgettable

• The challenge: new subscribers disappear after signing up. 
• The solution: welcome them immediately and inspire a first purchase. 
• The result: a stronger start to every new customer relationship. 
• Quick win: a good welcome flow often doubles the number of first orders. 

Kempinski Hotels use Spotler to show off the full variety of destinations and experiences they offer with a  welcome flow.

Birthday Mail – Strengthen the bond with your customers 

• The challenge: personalisation often feels like a lot of work. 
• The solution: automate small, meaningful moments. 
• The result: more satisfied customers, greater loyalty and repeat purchases. 
• Quick win: a single simple birthday email campaign structurally strengthens customer loyalty. 

Birthday sends are a simple point of personalisation that never goes out of date! Wherever your customer works, whatever their job title, their birthday isn’t going to change and is immediately personal. 

Follow-Up After Purchase – Keep the conversation going

• The challenge: contact stops after the purchase. 
• The solution: thank customers, give relevant suggestions and ask for feedback. 
• The result: more repeat purchases and stronger engagement. 
• Quick win: this journey opens the door to real lifecycle marketing. 

Goblin Hobbies sends a personal thank-you email after a purchase in which they address the customer directly and express their appreciation. They also offer a free download to keep building loyalty from their new hobbyist customer. 

Back in Stock – Automatically reactivate demand

• The challenge: popular products run out, customers forget to come back. 
• The solution: automatically send a message as soon as a product is available again. 
• The result: revenue that you would otherwise miss out on, regained without any extra effort. 
• Quick win: a powerful example of value creation with minimal effort. 

Verb cleverly responds to interest and urgency. Dropping in social proof at the same time as announcing a restock of their product I much more persuasive than anything the brand itself can say. 

Reactivation (180 Days) – Win back dormant customers

• The challenge: customers go quiet after a few months. 
• The solution: approach them again with relevant content or offers. 
• The result: reactivations and new valuable customer data. 
• Quick win: simple segmentation can breathe new life into hundreds of old contacts  

Even customers who have dropped out can sometimes be re-engaged. With a targeted and relevant message, you give them an accessible reason to return. 

Build a strong foundation with audiences

A sharp target group is the basis of every successful campaign. These audiences help you target smarter and measure better. 

Profiles with Newsletter Permission – Send smarter

• The advantage: you only focus on contacts who are genuinely interested. 
• The result: higher engagement, better deliverability and cleaner data. 
• Quick win: smaller but higher-quality lists deliver a higher return. 

Profiles from URL Parameters – See what works

• The advantage: you gain insight into where your best traffic comes from. 
• The result: you know which channels and campaigns deliver the most value. 
• Quick win: this audience forms the bridge between Acquire and Convert. 

Measure. Learn. Grow.

The first journey you activate is your first real maturity milestone. 

You see what works, how your audience responds and how automation delivers measurable results, from opens and clicks to repeat purchases. 

But the biggest change is in the way you work: 

• You stop reacting and start growing. 
• You stop guessing and start learning. 
• You move from planning to activation, and that’s where real growth begins. 

The bigger picture: your growth path

Phase	What you achieve now	What comes next
Acquire	Attract quality traffic	Refine targeting with insights
Convert	Convert visitors intelligently	Optimise triggers and content
Retain	Build loyalty and engagement	Develop advanced personalisation and journeys
Expand	Connect and scale channels	Achieve fully data-driven marketing