Marketing Calendar 2026
Grow with Spotler
Which part of your customer journey could use a little extra boost?
Attract
‘My CPC has gone up by 19%.’ Sound familiar?
Attract more, higher quality visitors
Start identifying your webshop visitors so you can collect valuable insights on their behaviour and interests. Link that data to profiles, learn more about your audience and sharpen your marketing strategy. Because let’s be honest – you would rather lower your CPC by 19%, wouldn’t you?
Social Media
Use your social channels to draw people in with content that connects.
(Social) Advertising
Run smart ads and track what your visitors do across your website.
Google Analytics
Connect Google Analytics and get a clear view of who’s doing what.
"Two months after switching to the Conversions API, we saw a 33% increase in the number of events tracked by the Facebook Pixel. And that really matters – the number of tracked events has a big impact on the performance of your online ad campaigns. More events means you can reach a larger audience. Thanks to Spotler Activate’s smart data infrastructure, we’re now able to create personalised experiences across our website, ads, and email campaigns."
Nurture
97% of your visitors don’t convert. Time to change that
Keep visitors engaged on your website
Here’s the deal: 97% of visitors leave your website without buying a thing. Let’s improve that. Link website behaviour to the products you show, personalise your content, and make sure your search results are always relevant. Want to know how? Watch the video and discover strategies to boost engagement.
Relevant search results
Always show visitors relevant search results.
Personalised homepage
Give every visitor a tailored experience.
Targeted pop-ups
Show the right message at the right time.
"Neleman makes sure customers feel valued and appreciated. They’re enticed with personal product recommendations, thoughtful goodies, and discounts when placing a repeat order – and always thanked for their loyalty. By weaving this into every automation and reinforcing Neleman’s core values, we can increase the sense of community and create engaged customers."
Convert
70% of shopping carts get abandoned. Let’s encourage sales!
Help your visitors take the next step
A lot of people fill their cart… and then just leave it. Give them a gentle nudge with abandoned cart emails, recently viewed items, or smart product recommendations. Track them via email, Facebook, Instagram or even Google always with the right message at the right time.
Improve your CRO
Optimise conversions and turn more visitors into paying customers.
Use psychology
Convince and convert with proven persuasion tactics.
Transactional emails & SMS
Turn order confirmations into extra sales moments.
"At Cavallaro Napoli, we want to entice new newsletter subscribers to make a purchase right away. To do that, we combine Facebook Lookalike profiles with a targeted welcome campaign via email. This helps us reach people whose behaviour and interests match our brand. Plus, it’s a great way to enrich our customer profiles."
Retain
Keeping customers is 7x cheaper than finding new ones
Show your loyal customers some extra love
Acquiring new customers is expensive – keeping the ones you already have is way more cost-effective. Let them know you value the connection. Send them a WhatsApp message, offer personal suggestions, reward their loyalty, surprise them now and then, and be there for them at the right time. Watch the video to learn how to get more value out of your customers.
WhatsApp
Surprise and connect with your audience through their favourite messaging app.
Predict purchases
Use our powerful Predictive AI to boost Customer Lifetime Value.
Manage your community
Stay in the loop on what people say about your brand and who your most loyal fans are.
"A retention analysis showed us that returning Sissy-Boy customers were responsible for over 70% of our revenue. And with every repeat purchase, the likelihood of another purchase only increased. So the real challenge wasn’t just getting that second order, it was also building a long-term relationship. What worked for us was to focus on automated back-in-stock alerts, wishlist retargeting, and smart price drop strategies."
Create your own growth plan!
You’re ambitious and ready to grow, but to move forward, you need clarity. Our quick scan helps you pinpoint what’s already working for you and highlights the areas that you can improve on or make the next steps in. With your tailored growth plan in hand, you’ll have a clear path to reach your goals with confidence.
