Advanced Email Series: Data Capture

An effective data capture strategy is pivotal in ensuring the success of your business, and in a constantly changing landscape, companies are now seeking proven mechanisms to capture data beyond simple web forms or social media signups.

Delivering relevant, customer-focused conversations isn’t possible without data. In today’s digital world, data is everywhere. However, being able to capture the right data that satisfies today’s objectives while being mindful of your future requirements can usually go two ways.

Within this guide you’ll learn about:

• The amount of different methods of data capture, and where and when to use them
• how we use our Email Maturity Model to benchmark email strategy and maturity
• Potential challenges with implementing data capture methods
• Ideas and suggestions on how to improve and scale your current data capture strategy