Marketing Cloud for Ecommerce Marketing

Onsite Search and Merchandising

Our fully configurable onsite search and merchandising tool help you drive more conversions, surface the right products faster, and personalise the path to purchase.

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Join 5,000+ Ecommerce marketers creating impact with Spotler

Verfwinkel.nl
Verfwinkel.nl
Sneaker District – Branche eCom
Peek & Cloppenburg
Dirck III
Zinzi
Ziengs
Geberit
Douwe Egberts
Rituals
Manufactum
Bamigo
Blackstone
De Video van Sint B.V
Boozyshop
If search fails, shoppers leave frustrated

If search fails, shoppers leave frustrated

When customers can’t find what they want, they don’t stick around.

  • Poor search results lead to bounce and abandonment
  • Friction breaks trust in the shopping experience
  • Products don’t surface at the right moment
  • Lost conversions impact revenue and retention

Turn searches into sales – faster and smarter

Combine powerful personalised search with built-in merchandising tools to connect shoppers to what they’re looking for and highlight the products you want them to see. It’s all about removing friction, boosting conversions, and taking control of the journey to purchase.

Turn searches into sales

Help shoppers buy faster

Deliver fast, accurate search results tailored to each customer’s query, helping them find exactly what they’re looking for without the friction. Reduce frustration, improve the overall shopping experience and guide more shoppers smoothly from search to checkout.

Boost visibility for key products

Promote key products with precision

Promote high-margin, seasonal or overstocked products directly in search results and category pages, so the right items are seen at the right time. Align product visibility with trading priorities, react quickly to demand and make smarter merchandising decisions.

Optimise search with insights

Spot trends before competitors do

Monitor search and conversion trends to spot gaps, surface demand and uncover new opportunities. Use these insights to make smarter, data-driven updates that continuously improve how customers discover, explore and buy your products.

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"Using the on-site search module means our visitors get accurate results immediately, and it’s showing in the massive increases we’ve had in conversion rates from those visitors."

Jon Walden Online Consultant at Shade Station
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“Search is straightforward to implement. In principle, a fully functional search function can be realised in 30 minutes. Spotler is a solution for a usually complex functionality that is truly plug-and-play. If your data feed is in order, implementation is ‘a piece of cake’!”

Roy Krabben eCommerce Manager at Express Wear
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“The Search bar worked directly. We saw an increase in turnover and the number of items per order.”

Donovan Weide Manager Online Store at Sportpaleis.nl

Onsite search and merchandising features that make this possible

Advanced ranking rules

Use rules to align product visibility in search with business goals, like boosting seasonal or profitable items.

Click rank algorithm

Let machine learning reorder search results based on user clicks, so relevant products rise to the top.

Error tolerance and stemming

Automatically correct typos and interpret variations so shoppers find what they need, even with imperfect searches.

Push words

Boost product visibility by assigning keywords that push key items to the top of relevant search results.

Customisable product catalogue

Easily link your product catalogue to the search system, ensuring that search results are always up-to-date and relevant.

Real-time analytics dashboard

Monitor search performance metrics, such as popular search terms and conversion rates to inform ongoing optimisation efforts.

Smarter search powered by connected data tools

By combining our onsite search product with our Customer Data Platform, you can deliver more relevant results and better product discovery, These connected tools help remove friction, increase satisfaction and drive revenue.

Spotler Activate Search

Give visitors more accurate search results and smarter recommendations based on their past behaviour – for a smoother, more personalised experience.

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Spotler Activate

Bring fragmented customer data together to help you understand your audience and deliver personalised experiences that drive real conversions.

Learn more

We offer you all the guidance that you need

Although our products are easy to use, we make sure your accounts are set-up and connected properly, so that you can make a jump start. On top of that, we offer a wide range of services to help you succeed even more in using our software.

Direct support

Our expert support team is available by phone, chat or email. Friendly, fast and trusted.

Training & Help Center

All users are trained in the use of our products and have a richly filled Help Center at their disposal.

Technical specialists

Experts help you with setup, data, integrations and templates. We’re here to make it easy.

Interested? Here’s what to do next

Book your demo

Get a no-pressure walkthrough of our search and merchandising capabilities, tailored to your sector and marketing needs.

Get your proposal

A personalised plan on how our Marketing Cloud can help you reach your marketing goals.

Reach your goals

Implement our Marketing Cloud, optimise efforts and watch your impact grow.

What customers often ask before they take the next step

How is this different from the default search in my ecommerce platform?

Our search tool goes beyond basic keyword matching. It uses real-time behaviour, intelligent algorithms, and custom ranking rules to deliver faster, more relevant results — even for typo-filled or vague queries.

Can I control which products appear more prominently?

Yes, you can promote high-margin, seasonal or priority products using built-in merchandising tools. Set ranking rules, assign push keywords and adjust visibility to align with your sales goals.

Will it work with my current product catalogue and CMS?

Absolutely. Our tool connects easily to your ecommerce platform or CMS, keeping your product data synced and your search results up to date without manual work.

Can I track and improve search performance over time?

Yes, you’ll get real-time insights into popular search terms, click-through rates, and conversions. Use the analytics dashboard to spot gaps, optimise performance, and improve the shopping experience continuously.

Do you have any other questions?
Please feel free to contact or schedule a demonstration. We will gladly answer all your questions.

Get a demo

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Create your own growth plan!

You’re ambitious and ready to grow, but to move forward, you need clarity. Our quick scan helps you pinpoint what’s already working for you and highlights the areas that you can improve on or make the next steps in. With your tailored growth plan in hand, you’ll have a clear path to reach your goals with confidence.

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