Although our products are easy to use, we make sure your accounts are set-up and connected properly, so that you can make a jump start. On top of that, we offer a wide range of services to help you succeed even more in using our software.
Marketing Calendar 2025
Marketing Cloud for B2B Marketing
Email Marketing Automation
Email marketing automation that nurtures leads, drives engagement, and builds stronger relationships with personalised, timely emails.
Join 17,000+ B2B marketing professionals creating impact with Spotler
Better email results need better data
Without the right insights behind them, your emails feel generic, arrive at the wrong moment, and fail to spark action.
- You can’t personalise based on behaviour
- Timing is off and relevance fades
- You can’t track where someone is in the journey
- Acting fast on engagement becomes impossible
More leads, better nurturing and higher conversions – from every email you send
Segment, personalise, test and automate with ease. Email marketing automation helps you send emails that engage and converts leads, by enabling you to stay relevant and engaging throughout your buyer’s lifecycle.
Target with smarter segments
Use CRM data, website behaviour, form fills and email engagement to create meaningful and high-impact segments. This ensures you focus your marketing efforts on the leads who are most likely to engage, improving campaign relevance and results.
Make every email feel personal
Leverage behaviour, interests and past engagement to tailor your campaign content automatically. This helps you deliver highly relevant messages to each segment, without duplicating mailings or worrying about sending the wrong message to the wrong audience.
Streamlined buyer journeys
Guide prospects by triggering campaigns based on real behaviour like your website visits, last activity, form fills or clicks, so that your nurture flows move leads through the buyers journey, without you lifting a finger.
Turn insights into smarter decisions
Access key email performance metrics like opens, clicks and conversions. Use these insights to understand what’s resonating, test new approaches and continuously refine your campaigns to generate higher-quality leads and deepen customer relationships.
"Thanks to Spotler's email marketing tools, we can elevate our services. This pleasant collaboration results in satisfied clients."
"With Spotler, we're targeting the right segment of our database with the right message at the right time. Our audience gets the content they're interested in, and it shows in the success rates of our campaigns!"
"We were looking for an email solution that was better and easier to integrate with our recruitment software, that allowed us to more easily create relevant target groups, and that offered support in our own language. Spotler met and still meets all these requirements."
Email marketing automation features that make this possible
Flexible editors
Build beautiful emails and pages fast with our drag-and-drop editor — or code your own with full HTML control.
Automation templates
Use ready-made automations such as welcome, win-back and re-engagement — no need to build from scratch.
Generative AI tools
Use AI to write stronger subject lines and content, so you can create smarter emails in a fraction of the time.
A/B testing
A/B test sender name, subject line and content to learn what gets the most clicks and conversions.
Forms and surveys
Create webforms and in-depth surveys to collect the insights you need for smarter segmentation and targeting.
Multi-Channel
Include pop-ups and SMS to capture attention and keep your campaigns connected across touchpoints.
Email marketing tools built for different B2B situations
Whether you need powerful automation or personal one-to-one emails, we offer two products tailored to different use cases. Choose the tool that best fits your goals and start sending content that connects.
Spotler Mail+
Ideal for midsized businesses focused on personalised email communications and looking for easy-to-use software.
Learn more
Spotler MailPro
Ideal for enterprises and corporates with complex customisation needs, multi-brand setups, and high volume.
Learn moreWe offer you all the guidance that you need
Direct support
Our expert support team is available by phone, chat or email. Friendly, fast and trusted.
Training & Help Center
All users are trained in the use of our products and have a richly filled Help Center at their disposal.
Technical specialists
Experts help you with setup, data, integrations and templates. We’re here to make it easy.
Interested? Here’s what to do next
Book your demo
Get a no-pressure walkthrough of our email marketing capabilities, tailored to your sector and marketing needs.
Get your proposal
A personalised plan on how our Marketing Cloud can help you reach your marketing goals.
Reach your goals
Implement our Marketing Cloud, optimise efforts and watch your impact grow.
What customers often ask before they take the next step
How can I capture email addresses?
With Spotler, you can choose between pop-ups and forms to collect more email addresses.
How can I segment my database?
When creating your audience, you can segment on any attribute in your email database and even exclude contacts.
What can I personalise in my emails?
A lot more than just names and titles! You can use contact fields like interests or job roles to tailor your messaging, and even show entire blocks of content to specific audiences using dynamic content blocks.
How can I use email opens and clicks in my CRM?
Opens and clicks are tracked as digital activities. When connected with your CRM, these activities are sent over and you can use them to score leads, set up reports or even create new audiences for further nurturing.
Do you have any other questions?
Please feel free to contact or schedule a demonstration. We will gladly answer all your questions.
See how companies like yours turn leads into revenue with Spotler
Create your B2B marketing growth plan
You’re ambitious and ready to grow, but to move forward, you need clarity. Our quick scan helps you pinpoint what’s already working for you and highlights the areas that you can improve on or make the next steps in. With your tailored growth plan in hand, you’ll have a clear path to reach your goals with confidence.
