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Marketing Calendar 2025
Marketing Cloud for B2B Marketing
Website Personalisation
Website personalisation that delivers tailored content and recommendations, making every visit feel relevant and personal. Not one-size-fits-all.
Join 17,000+ B2B marketing professionals creating impact with Spotler
Every visitor see’s the same message
When your customer data isn’t connected, you can’t see who’s on your website or what they want, so every visitor gets the same generic experience.
- You can’t tailor experiences by behaviour or interest
- Journeys feel disjointed from campaigns to the website
- Relevance drops and leads don’t take action
From first visit to customer: personalise every step
Using website personalisation you can build trust faster with tailored website experiences that reflect who your visitors are, what they care about, and where they are in the buying journey.
Turn website visitors into leads
Tailor your homepage and key pages using firmographic data, on-site behaviour or referral source, so every visitor sees content that speaks directly to them. When the experience feels relevant from the start, more of your traffic turns into high-quality leads.
Consistency for every touchpoint
Keep your messaging aligned from click to conversion by showing content on your website that matches your emails, ads or referral sources. Whether someone’s arriving from a campaign or returning to your site, every visit feels like a natural next step in their journey.
Build enriched profiles
See what each visitor is interested in, how they behave, and where they are in the journey. Use that insight to enrich profiles, build smarter segments, and deliver tailored content that moves leads closer to action with every visit.
“Based on the customer’s favourite brand, the audience builder creates segments that we use on both our website and in email campaigns. This has significantly increased the click-through rates of our homepage banners and within our emails"
“When building audiences in the Customer Data Platform, we work across genres. We sum up interests and categories and base our retargeting efforts on that. And with the fully automated A/B testing features, we can immediately see what works and what doesn’t.”
"Smart audience segmentation has helped DELTA enhance the online customer experience and increase online sales without putting pressure on the offline sales team."
Website personalisation features that make this possible
Visitor segmentation
Personalise website content by company size, industry, behaviour , or stage in the buying journey.
Align campaigns & website
Keep your messaging consistent by syncing campaign content with what visitors see on your website.
Unified profile enrichment
Use email and website data to build smarter audience segments and personalise at scale.
Cross channel personalisation
Extend personalised content recommendations from your website into email and other channels.
Performance insights
See what content drives engagement and action and use that data to sharpen your targeting.
A/B test
Test and optimise personalised experiences to see what resonates most with each audience segment.
A personalisation tool that turns visits into leads
Our website personalisation capabilities help you turn anonymous traffic into high-quality leads. Show tailored content that matches each visitor’s intent and drive more action from your website.
Spotler Activate
Bring fragmented customer data together to help you understand your audience and deliver personalised experiences that drive real conversions.
Learn moreWe offer you all the guidance that you need
Direct support
Our expert support team is available by phone, chat or email. Friendly, fast and trusted.
Training & Help Center
All users are trained in the use of our products and have a richly filled Help Center at their disposal.
Technical specialists
Experts help you with setup, data, integrations and templates. We’re here to make it easy.
Interested? Here’s what to do next
Book your demo
Get a no-pressure walkthrough of our website personalisation capabilities, tailored to your sector and marketing needs.
Get your proposal
A personalised plan on how our Marketing Cloud can help you reach your marketing goals.
Reach your goals
Implement our Marketing Cloud, optimise efforts and watch your impact grow.
What customers often ask before they take the next step
What can I personalise on my B2B website?
You can customise individual pages of your website. Use overlays to promote special events or messages to different target groups or show only specific blocks of content with embedded templates.
How do I target who should see my personalised page?
Spotler can create intelligent audiences based on the phase a visitor is in or you can create custom segments including filters such as mailing permissions or sources.
How do I know if personalisation works?
Simply A/B test it! Once you have created variants, you can set up experiments against a control group – the original web page, without any personalisation.
Do you have any other questions?
Please feel free to contact or schedule a demonstration. We will gladly answer all your questions.
See how companies like yours make their websites personal
Create your B2B marketing growth plan
You’re ambitious and ready to grow, but to move forward, you need clarity. Our quick scan helps you pinpoint what’s already working for you and highlights the areas that you can improve on or make the next steps in. With your tailored growth plan in hand, you’ll have a clear path to reach your goals with confidence.
