Infographic

Black Friday campaign planning

Every Black Friday, the stakes are high, and competition is fierce. That’s why we created this infographic packed with critical data to help marketers navigate the season.

Our data-packed infographic reveals top insights, like why 71% of marketers plan their campaigns less than 2 months in advance and 50% will send less than 5 campaigns this Black Friday.

We asked a number of ecommerce marketers how they will prepare, deliver and measure their Black Friday campaigns. Find out what they said on these topics and more:

• When does planning and timing start for Black Friday campaigns
• How much change will marketers be making to their campaigns compared to last year
• What marketers are least likely to change and most likely to change
• The biggest challenges marketers face this Black Friday

Find out what others are doing this year, download the infographic now!