Mellema Marketing
Unmarketing the usual
Hi, I’m Sjoerd — an SEO specialist with a background in marketing and a straightforward, no-nonsense approach to digital strategy. I help companies cut through complexity and focus on what actually drives results. From technical SEO to content structure, I like simple, effective solutions over shiny trends.
From Search to Loyalty: Riwis Email Transformation
For Riwis in Apeldoorn, I implemented a complete email marketing overhaul — migrating from Mailchimp to Spotler Mail+ to ensure GDPR compliance and better integration. While SEO brings in new visitors, targeted email flows turn them into loyal customers and brand advocates. This setup laid the foundation for lasting engagement.
Cross-Domain Clarity: GA4 Setup for Van den Berg Group
For Van den Berg Group in IJsselmuiden, I restructured all Google Analytics 4 and Tag Manager properties into a scalable, cross-domain setup across multiple entities. Connected to Looker Studio, it provided real-time insights, clarity across brands, and sparked new strategic directions.