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FOMO and JOMO: How Black Friday makes us buy (or not) 
FOMO and JOMO: How Black Friday makes us buy (or not) 
Anastasia Pop 10-09-2025

Discover how FOMO and JOMO influence our buying behavior during Black Friday and how marketers can leverage this effectively.

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First-party vs. third-party data: Why it’s crucial for marketers
First-party vs. third-party data: Why it’s crucial for marketers
Anastasia Pop 05-09-2025

Discover the difference between first-party and third-party data and why first-party data is becoming indispensable for marketers in a cookie-less future.

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Setting and achieving your Black Friday eCommerce marketing goals
Setting and achieving your Black Friday eCommerce marketing goals
Rachael Kotadia 03-09-2025

Black Friday gets its name from being the date retailers “go into the black” (reach annual net profit). Here are 6 goals to measure success in 2025.

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B(lack) F(riday) C(atchy) M(ailings) 
B(lack) F(riday) C(atchy) M(ailings) 
Richard Wall 02-09-2025

Black Friday is rapidly approaching; are your email campaigns ready? Here are 5 of our recent favourites to inspire your designs.

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10 tips to make your event as chaotic as possible
10 tips to make your event as chaotic as possible
Rutger Bremer, Rewien Algoo 01-09-2025

Slick, professional events are over-rated! Follow these tips to cause yourself maximum stress and get the least possible value back.

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Black Friday 2025: 5 trends you can’t miss
Black Friday 2025: 5 trends you can’t miss
Anastasia Pop 26-08-2025

Discover the most important trends for Black Friday 2025: personalisation, AI, Green Friday, and social shopping tips for maximum results.

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AI marketing dashboards you can talk to
AI marketing dashboards you can talk to
Erik de Kock 25-07-2025

What if you could just ask your data a question and get an immediate answer in plain words, like a colleague would. That is possible now. Find out how!

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Why should your emails be accessible, and how do you do it?
Why should your emails be accessible, and how do you do it?
Liana Tamse 24-07-2025

Accessibility isn't just about design; it's about inclusion. Following WCAG guidelines makes your email campaigns accessible to a broader audience.

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What is customer loyalty when AI does the shopping for you?
What is customer loyalty when AI does the shopping for you?
Tom Blijleven 21-07-2025

Discover how AI-driven agentic shopping is changing customer loyalty, and how brands can stay memorable in a world where AI makes the call (literally).

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How to turn your customers into your best brand advocates
How to turn your customers into your best brand advocates
Andy Gilhooley 18-07-2025

Personal recommendations can carry more weight than any ad. It’s time to start turning your loyal customers into brand advocates on social media.

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What is Influencer Marketing? 
What is Influencer Marketing? 
Richard Wall 18-07-2025

Ever seen “#sponsored” on an Instagram post? That’s influencer marketing! Take a look under the hood of this growing channel.

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Winning with email & cross‑channel marketing in 2025: 5 must‑do tactics
Winning with email & cross‑channel marketing in 2025: 5 must‑do tactics
Anastasia Pop 09-07-2025

We're explore the five key strategies your team should focus on to stay ahead with email marketing.

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