Marketing Cloud for Ecommerce Marketing

Email Marketing Automation

Our intelligent email marketing software helps you grow revenue, drive engagement, and build loyal customers with personalised, perfectly timed emails.

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Join 5,000+ Ecommerce marketers creating impact with Spotler

Douwe Egberts
Verfwinkel.nl
Eijerkamp
Raambekleding Nederland
Currys
Keep On Running
BabyPlanet
Suitsupply
De Bouwhof
Nubikk
Ziengs
Porta
Schattig en Stoer B.V.
Premium Petfood Brands
Dutch Toys Group

Better email results need better data

Better email results need better data

If you can’t see who’s engaging or what they care about, your emails won’t deliver the results you need.

  • Timing is off and personalisation fails
  • Content feels generic and untargeted
  • Engagement drops and conversions stall
  • Subscribers unsubscribe and your reach and results decline

More conversions, higher retention and better results from every email you send

Segment, personalise, test and automate with ease. Email Marketing Automation helps you deliver relevant, timely campaigns that reflect each customers behaviour and lifecycle stage – so you can build stronger connections and drive better results.

Target with smarter segments

Target with smarter segments

Target the right people with the right message by using your ecommerce data, browsing behaviour and email engagement to create meaningful, high-impact segments. Reach customers based on what they actually care about to drive more repeat purchases.

Make every email feel personal

Make every email feel personal

Tailor every message using real customer behaviour, known interests and past purchases. With dynamic content, you can personalise at scale without sending duplicate mailings, so every email feels relevant and helps turn browsers into buyers.

Workflow

High-converting buyer journeys

Set up automated campaigns triggered by browsing behaviour, past purchases or email activity. Deliver emails that feel timely, relevant and intentional, guiding each customer toward their next step whether that’s a first purchase, a return visit.

Insights

Turn insights into smarter decisions

Track opens, clicks and conversions across every email to see what’s really working. Test new ideas, refine your content and use those insights to continually improve your email campaign performance to keep your customers coming back.

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“The ‘back-in-stock’ campaign is important, as research indicated a high drop-off rate on product pages. Visitors have the opportunity to receive an alert when a desired size is available again. This results in an average conversion rate of 10%. If the item remains out of stock for more than 25 days, we send an email with recommendations similar to the viewed item.”

Laura van der Kallen CRM Manager at Termeer (Sissy-Boy)
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“Based on the customer’s favourite brand, the audience builder creates segments that we use on both our website and in email campaigns. This has significantly increased the click-through rates of our homepage banners and within our emails"

Bas Visscher Web Analyst and CRO Specialist at Cameranu

Email marketing automation features that make this possible

Flexible editors

Build beautiful emails and pages fast with our drag-and-drop editor — or code your own with full HTML control.

Automation templates

Use ready-made automations such as welcome, win-back and re-engagement — no need to build from scratch.

Generative AI tools

Use AI to write stronger subject lines and content, so you can create better emails in less time.

A/B testing

A/B test sender name, subject line and content to learn what gets the most clicks and conversions.

Forms and surveys

Create webforms and in-depth surveys to collect the insights you need for smarter segmentation and targeting.

Multi-Channel

Include pop-ups and SMS to capture attention and keep your campaigns connected across touchpoints.

Email marketing tools built for different ecommerce situations

Whether you need powerful automation or personal one-to-one emails, we offer two products tailored to different use cases. Choose the tool that best fits your goals and start sending content that converts.

Spotler Mail+

Ideal for midsized businesses focused on personalised email communications and looking for easy-to-use software.

Learn more
Spotler MailPro

Ideal for enterprises and corporates with complex customisation needs, multi-brand setups, and high volume.

Learn more

We offer you all the guidance that you need

Although our products are easy to use, we make sure your accounts are set-up and connected properly, so that you can make a jump start. On top of that, we offer a wide range of services to help you succeed even more in using our software.

Direct support

Our expert support team is available by phone, chat or email. Friendly, fast and trusted.

Training & Help Center

All users are trained in the use of our products and have a richly filled Help Center at their disposal.

Technical specialists

Experts help you with setup, data, integrations and templates. We’re here to make it easy.

Interested? Here’s what to do next

Book your demo

Get a no-pressure walkthrough of our email marketing capabilities, tailored to your sector and marketing needs.

Get your proposal

A personalised plan on how our Marketing Cloud can help you reach your marketing goals.

Reach your goals

Implement our Marketing Cloud, optimise efforts and watch your impact grow.

What customers often ask before they take the next step

Can I automate emails based on customer actions like browsing or purchases?

Yes, you can set up automated journeys triggered by key behaviours like product views, abandoned carts, purchases, or inactivity. These journeys help guide each customer to the next step, without manual effort.

How personalised can my emails be?

Very. You can personalise everything from product recommendations and content blocks to subject lines and send times – all based on behaviour, preferences and past purchases. The more relevant your message, the better it performs.

Do I need to build everything from scratch?

Not at all. Our platform includes ready-made templates for welcome, re-engagement, win-back campaigns and more – so you can launch faster and focus on optimisation. And of course we make sure that your account is being set-up to your wishes and needs so you can start making impact right from the beginning.

Can I test and improve my emails over time?

Absolutely. You can A/B test subject lines, content, sender names and more. Plus, real-time reports show opens, clicks, conversions and revenue – so you can keep refining and improving every campaign.

Do you have any other questions?
Please feel free to contact or schedule a demonstration. We will gladly answer all your questions.

Get a demo

See how companies like yours grow more revenue and loyalty

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How GCC realised 80% increase in their website conversion rates
Increasing conversions and loyalty with personalised campaigns at Termeer Groep

Create your own growth plan!

You’re ambitious and ready to grow, but to move forward, you need clarity. Our quick scan helps you pinpoint what’s already working for you and highlights the areas that you can improve on or make the next steps in. With your tailored growth plan in hand, you’ll have a clear path to reach your goals with confidence.

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