The use of Artificial Intelligence-driven auto image tagging makes enriching content a lot easier and benefits the ‘search process’. Marcel Braakman, Principal Consultant: “We saw that users often skip the ‘add keywords step’, because thinking of tags takes time.“
However, adding the right number of keywords increases the value of the content. What’s more, it improves the Media Bank’s search function. By using auto image tagging, we unburden the user. The system thinks for you and makes suggestions. An additional advantage is that the system looks at the image from a much broader perspective. The user often adds keywords from, for example, the campaign framework. While the system sees more and thus suggests more”.
Recognition software
The best way to compare this function within the Media Bank is with so-called face recognition software, which Facebook, among others, uses. This allows a person to be identified by specific traits. Brand ID uses this AI recognition software in a broader way, allowing the platform to tell you all kinds of things about what’s visible in a picture.
How it works
Automatically generated keywords do not change the image upload process. At the ‘add keywords’ step, the report ‘retrieve suggestions’ will appear. After agreeing, the system scans the image and makes suggestions. From these, you simply remove the keywords that you think are unnecessary. You can also manually add company-specific keywords to the image.
Add keywords afterwards
Aside from the upload process, the same function can also be used to add keywords to already filled image banks. The process will automatically go through the image bank and add keywords. This function is also available for clients with a well-filled Media Bank that deserves some extra quality.
Does adding keywords to organise your images take up too much time in your organisation? Drastically reduce the time spent on tagging while improving the quality of your DAM. Contact us to discuss the benefits of AI auto-image tagging.
