The twenty-first edition of the Emerce 100 was released on 21 April 2026. And once again, we’re in a strong position with results that show we keep growing. Spotler Engage earned 5.5 stars and was named number 1 in the ‘Social Software’ category, taking the top spot for the second year running. It’s a lovely confirmation of our platform’s strength in social engagement.
Spotler also took the number 1 position in the ‘Email Marketing Software’ category. Spotler Mail+ scored 5.5 stars. It’s great to see this platform making such an impact in the market for over 20 years.
In the ‘Customer Data Platforms (CDPs)’ category, Spotler Activate shares the highest score with 5.5 stars. That’s a full star more than last year. This growth shows our solutions are matching what marketers need: better grip on data, smarter insights and more relevant customer interactions.
In the ‘Analytics & Optimisation Software’ category, Spotler Activate Search scored 5.5 stars. This highlights the quality and effectiveness of our onsite search software. It helps customers improve search results, drive more conversions and offer a better shopping experience.
The annual study by Motivaction shows our software is well valued by both customers and partners. That gives us the drive to keep developing.
About the research
The Emerce 100 used to be a study of 100 online companies. Today, more than a thousand take part. Research agency Motivaction reviews them all. The best-scoring companies receive up to seven stars, but most organisations land between four and five stars.
Companies are judged on criteria such as ‘knowledge/know-how’, ‘value for money’, ‘reliability’ and ‘flexibility’.
How does Spotler score?
Category: Social Software
Spotler Engage 
Category: Email Marketing Software
Spotler Mail+
Category: Customer Data Platforms (CDPs)
Spotler Activate
Category: Analytics & Optimisation Software
Spotler Activate Search
Scores are based on a seven-point scale. The maximum is seven stars.
Very happy with the results
“What’s great about this study is that it’s a true image survey. It shows how the people who know our software value us. We look forward to it every year. Thanks to all the customers and partners who mentioned us and shared their appreciation.”
Chatbots, WhatsApp, live chat, media monitoring and more
“Our social software Spotler Engage is showing strong results again,” Mark continues. “By social software, we mean all the tools that put you in direct contact with prospects and customers. Think chatbots, social media monitoring or WhatsApp for Business. We bring all those forms of contact together in one platform.”
Strong in email marketing automation
“We’re really proud that our email marketing automation software Spotler Mail+ ranks number 1,” Mark adds. “Email is and remains an incredibly powerful channel. It’s good to see that customers and partners rate our software so highly.”
CDP and search software that make a difference
“With our CDP Spotler Activate, we help marketers make communication more personal and relevant,” Mark says. “AI is playing a bigger role in that. By using data smartly, we make marketing more effective and a lot more efficient.”
“Our onsite search software Spotler Activate Search is scoring well again too,” Mark concludes. “It’s wonderful to see our efforts appreciated. Thank you for your trust.”
Want to grow your online marketing too?
Get in touch with our specialists or book an online demo. We would be happy to discuss how you can grow further with your online marketing and how Spotler can help with that.
