How Luxury Coastal achieves 500% uplift in email revenue

Luxury Coastal is a UK-based independent travel company operating within the Travel & Tourism sector. Specialising in tailored UK holidays, they curate exceptional stays designed around their customers’ needs. From romantic coastal getaways and weekend retreats to group reunions and special celebrations.

With a strong reputation for quality and personal service, Luxury Coastal wanted its marketing to reflect the same premium, personalised experience its guests enjoy.

A need for more data-driven email marketing

When Luxury Coastal onboarded with Spotler in May 2025, email marketing was not a core focus of their strategy. Using their previous supplier, their email activity was:

• Siloed from booking data
• Largely manual and campaign-led
• Lacking automation
• Minimal in personalisation
• Generating limited engagement and revenue

Booking activity was managed through SuperControl SuperControl is a Property Management System, allowing customers like Luxury Coastal to manage their properties and bookings from one system.
Learn more about SuperControl , but no integration had been built between their booking system and email platform. This meant no behavioural journeys, no abandonment flows, and no ability to segment based on real booking data.

As a result, email was underperforming and not contributing meaningfully to revenue growth.

Connecting booking data with email campaigns

Luxury Coastal implemented Spotler’s Customer Data Platform and email marketing solutions. Their key objective was to work with a supplier capable of ingesting and centralising booking data from SuperControl to power a more sophisticated, data-led marketing strategy.

With Spotler, they were able to:

• Integrate booking data to unlock richer audience segmentation
• Launch behavioural automation journeys, including abandoned booking flows and a welcome series
• Deploy on-site data capture pop-ups to accelerate list growth
• Build tailored audiences based on real customer behaviour
• Increase personalisation to deliver more relevant messaging
• Improve channel attribution and revenue tracking

For the first time, email became a connected, strategic channel rather than a standalone broadcast tool.

500% growth in email-driven revenue

Since going live with Spotler, Luxury Coastal has achieved:

• 500% uplift in email revenue
• Fully automated abandoned booking and welcome journeys
• Active website popups driving consistent new subscriber growth
• More relevant, segmented campaigns powered by real booking data
• Improved attribution and visibility into email-driven revenue

Beyond performance improvements, the team were highly impressed with the professionalism and support provided by Spotler’s Onboarding and Professional Services teams. The partnership was so successful that Luxury Coastal referred another local travel agent, Bolthole Retreats, who also went on to sign with Spotler.

“In just the first five months of using Spotler, we’ve seen email revenue increase by over 500% year-on-year vs our previous off the shelf platform, which is an amazing start.”

Emily Druce Campaign Manager

Emily continues:

“For a holiday letting agency, engaging and retaining both new and returning guests is vital for driving direct bookings, especially with major OTAs An online travel agency (OTA) is a website where travellers can search, compare and book travel products such as flights, accommodation, car hire, cruises and experiences.
What is an OTA? like Airbnb are dominating the market. From our initial conversations through onboarding and into the early stages of success, Spotler has provided the perfect platform to use our marketing data to increase engagement and build guest loyalty. We’ve only just scratched the surface and are excited to explore more, including behavioural email journeys, increased campaign activity, and a loyalty programme built around our booking data.”