The Art of Page Scoring

Simply knowing who is on your website is not enough. That’s why we have worked tirelessly to produce a methodology which shows, based on pages viewed over time, where organisations are in the buying cycle.

Use this best practice guide to:

  • Understand our lead scoring methodology
  • Learn how to score your own leads effectively
  • Discover how page scoring impacts lead scores

If you are ready to start scoring your website pages and leads, see how our lead generation platform offers you the technology to get started.


Read our privacy and cookie policy to see how we will process the data you provide.


Keep expanding your knowledge

Most subscribers never read your email. Here’s why they still matter
How to get your CRM campaign-ready
How do experienced email marketers avoid sending ‘Oops’ emails?
If AI answers the question, who needs your website?
Email Fundamentals for Membership & Sports Organisations
AI will soon be buying on behalf of your customers. What will you do next?
If AI answers the question, who needs your website?
3 things email marketers hand over to AI too quickly
Content MOT: Is your email roadworthy for humans and AI?
Modern Lifecycle Marketing for National Governing Bodies USA
21 Jul