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From last-minute posting to a social strategy that fits real life
Blog
From last-minute posting to a social strategy that fits real life
Anastasia Pop 18-02-2026

Tools, automation and dashboards make social media more efficient. But they’re not the only thing that makes it effective. Empathy is.

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From phone numbers to usernames: understanding WhatsApp Business Scoped IDs
Blog
From phone numbers to usernames: understanding WhatsApp Business Scoped IDs
Bas Jochems 16-02-2026

Discover what WhatsApp Business Scoped IDs change and how Spotler Message ensures continuity during the rollout.

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7 event marketing trends for 2026 every event manager should know
Blog
7 event marketing trends for 2026 every event manager should know
Djamilla Sommer 09-02-2026

Discover the 7 key event marketingtrends for 2026. Learn how to build communities, increase impact and turn events into long-term growth drivers.

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How Valentine’s Day is changing and what that means for your campaigns
Blog
How Valentine’s Day is changing and what that means for your campaigns
Anastasia Pop 28-01-2026

Valentine’s Day is no longer one size fits all. Discover how Valentine’s marketing is changing and how to make your campaigns more relevant with Spotler.

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Mother’s Day opt-out emails – overwhelming customers with repeated reminders
Blog
Mother’s Day opt-out emails – overwhelming customers with repeated reminders
Jessica Brick 23-01-2026

Happy Mother’s Day? Well, not for some, and brands offering real preference control are doing the right thing. Read what you can do.

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10 Mother’s Day marketing ideas to boost your ecommerce sales in 2026
Blog
10 Mother’s Day marketing ideas to boost your ecommerce sales in 2026
Jessica Brick 22-01-2026

Mother’s Day can be a big opportunity to boost your ecommerce sales. So go for it this Mother’s Day with our 10 powerful tips.

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Looking ahead for 2026: A Marketers guide to the year ahead
Blog
Looking ahead for 2026: A Marketers guide to the year ahead
Richard Wall 22-01-2026

The crystal ball is out once again! What does 2026 hold for marketers and their audiences?What about the use of AI, marketing channels and tools?

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Mother’s Day for B2B brands: how to use the moment without getting it wrong
Blog
Mother’s Day for B2B brands: how to use the moment without getting it wrong
Jessica Brick 21-01-2026

Spotler takes a look at the relevancy of Mother’s Day for B2B brands and how they can capitalise on the moment without getting it wrong.

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From crisis to open day: why teams need a real mobile workflow in customer engagement 
Blog
From crisis to open day: why teams need a real mobile workflow in customer engagement 
Ioana Petrescu 16-01-2026

Respond, publish and manage customer conversations on the go with a mobile workflow built for crises, events and field teams.

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5 plug-and-play marketing campaigns using WhatsApp and a CDP
Blog
5 plug-and-play marketing campaigns using WhatsApp and a CDP
Tom Blijleven 06-01-2026

Many look at WhatsApp for Business as a simple newsletter channel or service chat at best. Get inspired by these 5 ready-to-go marketing examples.

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Best practices for good order confirmation emails in eCommerce (2026)
Blog
Best practices for good order confirmation emails in eCommerce (2026)
Tom Blijleven 23-12-2025

When you are handling orders, in B2B or B2C, order confirmation emails play a critical role in the customer journey. Stop sending boring emails!

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“Breakup emails”: how to re-engage your coldest subscribers
Blog
“Breakup emails”: how to re-engage your coldest subscribers
Jessica Brick 12-12-2025

Every marketer has a segment they avoid looking at too closely: the cold list.

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