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5 plug-and-play marketing campaigns using WhatsApp and a CDP
Blog
5 plug-and-play marketing campaigns using WhatsApp and a CDP
Tom Blijleven 06-01-2026

Many look at WhatsApp for Business as a simple newsletter channel or service chat at best. Get inspired by these 5 ready-to-go marketing examples.

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Best practices for good order confirmation emails in eCommerce (2026)
Blog
Best practices for good order confirmation emails in eCommerce (2026)
Tom Blijleven 23-12-2025

When you are handling orders, in B2B or B2C, order confirmation emails play a critical role in the customer journey. Stop sending boring emails!

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“Breakup emails”: how to re-engage your coldest subscribers
Blog
“Breakup emails”: how to re-engage your coldest subscribers
Jessica Brick 12-12-2025

Every marketer has a segment they avoid looking at too closely: the cold list.

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Galentine’s Day: the fastest growing seasonal trend marketers should pay attention to 
Blog
Galentine’s Day: the fastest growing seasonal trend marketers should pay attention to 
Richard Wall 09-12-2025

Galentine’s Day has grown from a small cultural moment into one of February’s most commercially interesting trends.

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B2B Valentine’s ideas: campaigns that will not make tour audience cringe 
Blog
B2B Valentine’s ideas: campaigns that will not make tour audience cringe 
Richard Wall 09-12-2025

Heart emojis and pink colour palettes are less likely to move your business customers. But there are other ways to make use of Valentine’s Day.

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How to use personalisation without making it creepy this Valentine’s Day 
Blog
How to use personalisation without making it creepy this Valentine’s Day 
Richard Wall 09-12-2025

Buyers want the personal touch, but they don’t want you too close. How do you get the balance right this Valentines Day?

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Love, loyalty and LTV: turning Valentine’s shoppers into year-round customers 
Blog
Love, loyalty and LTV: turning Valentine’s shoppers into year-round customers 
Richard Wall 09-12-2025

How do you turn your Valentine’s shoppers from spring fling to long-term relationship?

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7 ways to make emails more interactive in 2026 
Blog
7 ways to make emails more interactive in 2026 
Richard Wall 09-12-2025

Inboxes are more competitive than ever; it is estimated that 376.4 billion emails were sent every day in 2025.

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The Anti-Valentine’s playbook: campaign ideas for the single, cynical and unbothered
Blog
The Anti-Valentine’s playbook: campaign ideas for the single, cynical and unbothered
Richard Wall 09-12-2025

“Anti” doesn’t have to mean “bad”: How to engage with the rise of alternatives to Valentine’s Day

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Black Friday and Cyber Monday 2025 set new email sending records for Spotler customers
Blog
Black Friday and Cyber Monday 2025 set new email sending records for Spotler customers
Anastasia Pop, Mark van den Berg 05-12-2025

Black Friday & Cyber Monday 2025: Spotler breaks email sending records with 148 million emails.

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Marketing, motherhood and the art of spinning multiple plates
Blog
Marketing, motherhood and the art of spinning multiple plates
Jessica Brick 04-12-2025

Being a mum and working in marketing have a lot in common. You will need creativity, resilience, and the ability to juggle a dozen things at once.

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SMS and WhatsApp campaign ideas for Valentine’s Day 
Blog
SMS and WhatsApp campaign ideas for Valentine’s Day 
Simon Moss 04-12-2025

Fall in love with SMS & WhatsApp marketing this Valentine’s: 5 ideas your audience will adore.

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